Inducted 2022
Ray was Anheuser-Busch’s long-time advertising manager for Budweiser beer from the late 1940s through the late 1960s. Under his leadership the brewer launched several innovative outdoor advertising and print campaigns including, “Where There’s Life, There’s Bud” and the “Pick a Pair of 6-Paks” promotion, and then led Budweiser into their early days of television advertising. Rays was also involved with Budweiser sports marketing and branding strategies. His many archival papers are now in the STLMHF’s collection.
