Wally Armbruster - 2008

Armbruster began his career at D'Arcy as an office boy in 1939 and ended it in 1984 as executive vice president and worldwide creative director. He always called himself a salesman. But he was a powerful salesman that came up with the catchphrases of a lifetime: "When You Say Budweiser, You've Said It All," "If Cows Could, They'd Give Milnot," and "Surprise People/Serve Michelob." He was twice voted as one of the 100 Outstanding Creative People in America; was the recipient of the Distinguished Service to Journalism Award from the University of Missouri; the author of numerous books; and the genius behind the decision to hire a young minor league sportscaster by the name of Jack Buck to call St. Louis Cardinal baseball games.