Station’s New Broadcast Day Runs 18 Hours
KWK-TV has started all-day programming. The new line-up will feature six CBS-TV dramatic serials along with popular audience-participation and variety shows for the Monday through Friday viewing fare.
“Recallit and Win,” a long-time KWK radio favorite, has made its TV debut with Tom Dailey hosting the nostalgic musical quiz. 
Other St. Louis personalities, including Gil Newsome and Ed Wilson, plan to bow in soon on KWK-TV. Besides the new local features, KWK-TV now offers popular CBS Television shows and choice ABC Television productions in addition to selected film programs such as the “All-American Game of the Week” and popular mystery series.
(Originally published in the Ad Club Weekly 10/4/1954).