For many years, the Roman god Mercury sat on the desk of D’Arcy Advertising founder William Cheever D’Arcy (1873-1948). D’Arcy also used the Mercury symbol in advertisements promoting the agency. The St. Louis Media History Foundation recently received Mr. D’Arcy’s Mercury statuette from the former managing director and chief creative officer of D’Arcy Masius Benton and Bowles (DMB&B) and St. Louis Advertising Hall of Fame member Charles Claggett, Jr.
Mr. Claggett received the statuette as a gift and chose to donate it to the St. Louis Media Advertising Archives. We are grateful for his support.
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- Mercury, Roman god and D’Arcy Advertising mascot
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- The Mercury Statue, symbol of D’Arcy Advertising, sat on founder Bill D’Arcy’s desk from 1906 until his retirement in 1947, when he presented it to his successor Percy Orthwein. Mr. Orthwein gave it to Carl Klinghammer shortly before his death in 1957. The statue was presented to Clayton Wilhite in 1988 prior to his departure from St. Louis to become President of DMB&B/USA.
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- D’Arcy Advertising 1917 welcoming members of the Associated Advertising Clubs of the World to St. Louis for their convention.
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- D’Arcy Advertising 1919
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- D’Arcy Advertising 1920
The St. Louis Media History Foundation accepts donations of historic significance to preserve and share with researchers and the community. If you have items you would like to donate, please contact us.
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