The Story Of Gabriel

by Robert W. Delaney

Monday 6 AM

It is about 6 AM on a Monday morning. I’m in the bedroom of my home, which is located just west of the neighborhood referred to in St. Louis, Missouri as “Dogtown”. I am listening to a small radio. The Disk Jockey is signing off of his program. “…And now, bye you bye, gotta go, gotta move, gotta split the scene, see ya next week… if the good lord is willing and the creeks don’t rise…” he says. He then plays a familiar theme song sung by Roy Rogers:

Happy trails to you…until we meet again Happy trails to you…keep smiling until then Who cares about the clouds when we’re together Just sing a song and bring the sunny weather Happy trails to you until we meet again.

Then the DJ says: “Happy trails to you…until we meet again. But I don’t know…It could be the last time”. He then plays an electrifying James Brown song:

Maybe the last time (singers answer with do-wop style phrase “Maybe…the last time”) It may be the last time (singers answer with do-wop style phrase “Maybe…the last time”) Maybe the last time Oh I…Oh I…. I don’t know … … … It may be the last time we shake hands It may be the last time we make plans Oh I…Oh I….I don’t know.

After the song fades out there is the sound of a door slamming and a grandmotherly female voice says “Gabriel! Stop making that noise!”. This signals the end of DJ Gabriel’s Tin Pan Alley weekly radio program heard from Midnight Sunday until 6 AM Monday mornings on community radio station KDHX-FM, 88.1 in St. Louis, Missouri.

There is a momentary feeling of emptiness and longing for more repartee and music. It is really an empty, puzzling emotion. It brings to mind a visit with a good friend or close relative and the feeling you get when the person leaves. It was such a good time you have just had listening to DJ Gabriel that you don’t want it to end so soon. In a few hours, you may be back at work dealing with the mundane things of life in the everyday business world. Listening to Gabriel exposes you to a deeper understanding of the little things in life that we overlook or ignore.

Who’s Listening? I suspect this scene and sudden emotion is repeated in many places and many minds where people listen to Gabriel. I’m sure a large group of the population with a musical taste for Blues and Traditional Gospel music have heard his broadcasts at one time or another during his 47-year career in radio broadcasting in the St. Louis, Missouri area and other parts of North America. His listeners are a diverse group including:

Old Friends in his home town of East St. Louis, Illinois and the North Side of Saint Louis, Missouri Those whose love for Traditional Black Gospel Music is filled by his one hour devoted to this music Those who desire to obtain an “Education in the Blues” Those who enjoy his unique observations and opinions Those who want to reminisce about the glory days of Rhythm And Blues (R & B) in the 1950’s and 1960’s Those who have a message they want him to pass on to his listeners Those who once were, still are, or want to make a living in Blues Music playing, promoting, writing about it, etc. Those who come across his program by chance on the local cable TV channel Those who enjoy hearing particularly rare records from the large collection he has Those who have come in contact with him through the Internet (e-mail and KDHX broadcasts on the Web) His appeal is diverse in the community, perhaps wider than any other media personality currently on St. Louis radio. In the era of strict playlist conformity, Gabriel and KDHX are a blessed oasis in the desert of ‘20 songs in a row’ and ‘Classic Rock’ stations.

Profile Of The Man In addition to his role as a disk jockey, Gabriel has also pursued the following activities at various time in his life:

Record Engineering, Production, And Distribution Of His Own And Other Artists Records on His Own Record Label And other Record Labels Bandleader, Trumpet Player, Pedal Steel Guitarist Proprietor Of A Retail Record Store Concert Promoter Television And Electronic Equipment Repairman Computer User And Internet Surfer

Each Monday I have to get up at 6:30 AM to go to work. Every Monday after 6 AM Gabriel heads home to East St. Louis, Illinois carrying 2 large suitcases filled with cassettes, CD’s, and records. His on-the-air assistant, a long-time listener to his programs, Dennis Branneker, helps him load up his car.

The 3 B’s So…How did I ever stumble across Gabriel and his program? In the summer of 1971 commercial radio station (sic) KDNA-FM, 102.5, was in its 3rd or 4th year on the air in St. Louis. It was classified as a listener-supported station. It existed on the donations of its listeners and the initial capital provided by investors. Its on-the-air staff was diverse and ever-changing. It included well-known local personalities like Leonard Slatkin, then a St. Louis Symphony conductor. It might include whomever walked in off the street to start broadcasting their agenda, if the mood was right. There were only a few scheduled programs at scheduled times, although certain DJ’s were usually on the same days. There was a lot of listener-DJ phone conversation which was not yet as popular of a radio format as it is today in the format called “talk-radio”. All types of music were played. There were no limits on what could be played. This type of format was pioneered by a San Francisco station, KSAN-FM. Most of the people working at KDNA were under the age of 30 at that time.

In the summer of 1971 I was listening to KDNA one Saturday morning about 3 AM through headphones I heard the following:

“And Now! For Your Dancing, Listening, and Reminiscing Pleasure! Ladies And Gentlemen! Here Is The Man! I Mean The Man! The Sensational! The Incomparable! The King Of The Blues! The Dynamic!” Then a friendly voice announced he was “Gabriel…playing the 3 B’s for you.” The voice continued “I do not mean Bach, Brahms, and Beethoven…… but Boogie, Barrelhouse, and Blues!”. As he spoke, a piano boogie tune started to play and continued while he talked over it. Gabriel’s Program Theme” (1:37).

The first record I heard him play was a blues tune with nice guitar work and harmonica, but the singer had such as weird way of singing the syllables: You’re the one Who rayeeeellly gave me a buzzzzz.

Years later, Gabriel would identify the song for me as ‘You’re The One’ by Jimmie Rogers, who was Muddy Waters’ Lead Guitar Player. Gabriel played mostly blues tunes that night until about 5 AM. This was the music that influenced the top rock musicians of the 1960’s. Groups such as the Beatles, the Jimi Hendrix Experience, Cream, Canned Heat, The Animals, The Rolling Stones, John Mayall, and numerous others all pointed to the blues as the major influence in their music.

The Rising Popularity Of The Blues The blues Gabriel was playing was an encyclopedia of new tunes to me. Hearing this music for the first time was very intriguing. I had vaguely heard the name Gabriel mentioned as a DJ on a St. Louis radio station, KATZ, but I had never really listened to that station much. Gabriel was also running a retail record store at the time, The House Of The Blues, not too far from the location of KDNA.

I liked black music, what you would call “Soul Music”, because this was what we grew up hearing in the 1960’s on AM radio stations along with the Beatles and other pop music. But I very seldom bought a record by a black artist. I was pretty much ignorant of the blues. This is one of the great factors in the blues appeal to whites. The songs are almost entirely new to whites.

The most specific experience with the blues that I had ever had was in 1971 when I occasionally listened to black church services (Protestant denominations) on Sunday evenings on radio station KATZ-AM 1600. The services would always feature beautiful group singing of songs I usually wasn’t familiar with. Then a preacher or a deacon would give a sermon. All during the sermon, those in the church would often answer the preacher after each sentence with phrases like “That’s Right!”

Amen!…Praise The Lord!….”. A member of the congregation might “testify” to his faith in Jesus or “witness” to his acceptance of Jesus as his savior. It was stirring, metaphysical stuff to listen to this service. Little did I realize that the blues was the basis of most black gospel music. Gabriel refers to it as the “Holy Blues”, which is now an accepted term for it. Most black blues performers had grown up going to church or singing in church at one time or another. I didn’t really listen to the service with sincerity, more with curiosity. I had heard John Lennon of the Beatles say that he liked gospel music and I had seen a film of the “Around The Beatles” TV special the Beatles made in England in 1964 which included their rare performance of “Shout”, an Isley Brothers tune with strong gospel influences.

So here we are in the year 2000 and the blues is at an all-time high in popularity and record sales, concert revenues, etc. Why is this so? The blues is a music that has been passed from generation to generation in the black community and this still continues in the Delta in Mississippi and other locations in the USA today. It is my opinion that the recent popularity of the blues has occurred because it is now the “New Rock And Roll” of white listeners who grew up in the 1960’s and 1970’s absorbing the music of their rock idols that was firmly based in the blues traditions of earlier decades. The persons in this age group (35 – 54) are now a powerful economic demographic group. In their youth, the blues was admired by rock musicians for its simplicity and authenticity. The blues has always been a music that tells the story of a person’s fate, good or bad. “The blues is the story of a good man with a problem” is an often-heard phrase.

The black person performing the blues usually represented a person alienated from the establishment for its poor treatment of blacks and racist attitude. In the 1960’s and 1970’s many young whites felt this same alienation and vowed to eliminate racism or reduce its effect. Some people feel that black music is ultimately what won over large groups of whites when segregation was an issue. This is a complex question that can’t be answered with snap answers and unsupported theories. The average middle-class white person in this age group feels alienated today in this era of job lay-offs, downsizings, temporary jobs, and the lack of loyalty between the employer and the employees. These white people are feeling some of the misery and pressure that always existed in the black person’s world due to racism.

Another interesting phenomenon is the popularity of blues festivals. Many of the old anti-establishment 1960’s and 1970’s young people are now the members and officers of the blues societies that organize and sponsor these festivals. The merchandising of the blues is just beginning. You can buy and wear your House Of Blues t-shirt or your Buddy Guy’s Legends club t-shirt (I have one) or your B. B. King pin. You can go on a “Blues Cruise” with well-known blues performers. There is something absurd about singing the blues on a cruise ship!

Blues performers today include many more whites. Many great established black performers continue to perform and some excellent new black performers are becoming successful also. But the establishment of the blues world if there is one is white, middle-aged, and middle class. I am not criticizing this fact, I’m just wondering why it has evolved this way. It is certainly ironic that this beautiful, vibrant, timeless music that was such a unique gift from God is now manipulated, sold, and controlled by white, suburban businessmen. In reading the history of blues recording in the 1920’s and 1930’s we find that the white power brokers have always controlled some aspect of blues music. In the history of black music in this century there have been several successful black recording entrepreneurs who profited in genres such as Blues, Soul, and Jazz, most notably the owners of the VeeJay and Motown labels.

Most white blues enthusiasts, myself included, have a genuine interest in the music’s history and wish to keep it alive and developing. Gabriel often bemoans the fact that most younger black people don’t show much interest or liking for the blues. Even the young black gospel groups of recent years do not rely much on the blues, another fact that Gabriel often mentions. Gabriel is quick to acknowledge that without the heavy support and interest of white blues enthusiasts, the music would be dead commercially.

St. Louis Blues Radio Another radio program, Baby Face Leroy’s Blues Hour, which ran on community station KWMU-FM 90.7 in the 1980’s was also an important factor in keeping the blues alive in St. Louis. This program was hosted by Leroy Pierson, an internationally-known blues guitarist and teacher, who has played with many of the top blues musicians of the last 50 years. This program was part of the beginning of a “blues education” for many of Gabriel’s current listeners.

At Radio station KDHX-FM, the management and other blues DJ’s besides Gabriel come from a wide background. Some of them are currently blues performers, some are just DJ’s as a hobby. Blues music is important enough to KDHX-FM that each daily blues show runs in drive-time Monday through Friday from 4 PM to 7 PM. On Sunday evening blues programming is on from 6 PM to 6 AM. Gabriel is the granddaddy of the KDHX-FM blues DJ’s. You get the feeling in listening to him that none of the other blues DJ’s would be on the air if Gabriel hadn’t led the way. All of them acknowledge Gabriel’s programs over the years as one of their influences. Many of the other DJ’s have an encyclopedic knowledge of the blues and present excellent material, often in thematic programs. Gabriel acknowledges their scholarship and consults them for details when needed. It is through this radio station, the local blues society, and the support of the people in St. Louis that the St. Louis Blues And Heritage Festival is one of the top blues festivals in the United States.

In 1997,the St. Louis Blues Heritage festival was moved from downtown St. Louis to a suburban park with acres of free-parking (watch my Lexus!). Only two of the ten KDHX-FM blues DJ’s registered a public protest. It is my opinion that the music being celebrated at such a festival owes more to the people living in the city, and especially East St. Louis, Illinois, which is just across the river from St. Louis. Public transportation to the suburban location was lacking.

Gabriel is a wise, outspoken man. He tries to stay above all of the blues politics. He is mostly interested in the music and primarily expresses his opinions about the music. Gabriel is the true article. He knows the blues!

Methods Of A Master A few years ago, Gabriel received a set of comments concerning his program from the KDHX Program Committee. He did not enjoy the critical comments. As we all know, we do not like to be told how to do our work. This is especially true when the results of our own methods have been consistently superior. You don’t need to tell a 47 year veteran of radio with Gabriel’s background how to broadcast.

Gabriel feels that he plays the best of the blues. His show is not a one hour weekly rap session about the Blues Brothers. On Gabriel’s show he plays the guitar work of Matt “Guitar” Murphy and describes Murphy’s virtuosity. He may mention that Murphy was part of the band in the Blues Brothers movie. He explains that Murphy did some playing with Memphis Slim in the 1950’s on a outstanding album. Gabriel may discuss the way Memphis Slim encouraged him when he was a young musician, how he got him into clubs to hear the music. He may mention that when Memphis Slim was playing in a St. Louis tavern late in his career, Gabriel was spinning records there between sets.

Gabriel may not always mention the history behind the song, but he may give us an anecdote about the performer, or even a personal memory. He found Muddy Waters to be “..friendly”, but Howlin’ Wolf was “..hard to know, to get close to..”. He tells stories about the Coliseum Ballroom in the small town of Benld, Illinois, about 75 miles from St. Louis. All the big name performers, black and white, performed there. He tells stories about Ned Love’s club in East St. Louis, where Ike Turner and the Kings Of Rhythm played when they first came to St. Louis from Clarksdale, Mississippi. He describes several St. Louis clubs in the 1950’s where mixed race couples were not frowned upon. He tells a story about riding around in a limo with Chuck Berry when “Maybellene” had become a hit. He tells us of the day that he was the first person on radio in St. Louis to report that President Kennedy had been shot in Dallas. He acknowledges the support of the people he worked with over the years, especially Dave Dixon, Spyder Burks, and Leo Chears, among others.

On a Sunday evening in January of 1997, Gabriel tells a story of his association with Ike and Tina Turner. He met Ike Turner in the 1950’s when Ike and his band were playing the clubs in East St. Louis. Gabriel was involved in the recording of Tina Turner’s first records. Gabriel talks specifically about his relationship with Tina Turner: Ike would ask me to pick her up and take her to the gig or the studio or whatever. I was the only one he trusted to pick her up. He knew I wouldn’t try to hit on her.

She lived in what was basically a garage near the Cochran Veterans Hospital. She already had children, not necessarily by Ike. I wouldn’t say we were bosom buddies, but we might go get some White Castle hamburgers, and sit in the car and eat them. “I saw Tina on Oprah’s show the other day. She seems to have forgotten a lot about her past. She talks about her house in France with its fancy antique furniture….”

Gabriel notes that Tina may be listening because she is here in St. Louis to appear at the Riverport amphitheater the next day. He wonders aloud what she would do if he could talk to her in person: She probably wouldn’t even let me cut her grass, nowadays. If she saw me in person, she’d be liable to say: “Who is that peasant? Boil him in oil!”.

As you might imagine, Gabriel has quite a few of Ike and Tina’s recordings. Gabriel decides he will play some of Tina’s recordings that she probably wouldn’t want her current “Pop” music audience to hear such as her versions of “Amazing Grace”, “Dust My Broom”, and “Little Red Rooster”. The records sizzle with down-home blues excitement and that “Baptist Moan” in Tina’s voice.

Gabriel regards the “Baptist Moan” in a person’s voice as being essential to success in the R & B and Gospel music field.
Gabriel notes that none of Tina’s supposedly autobiographical movie, “What’s Love Got To Do With It?” was filmed in St. Louis. Gabriel notes that Tina should remember that “…you meet the same people on the way up as you do on the way down…”. He remembers when he was making enough money to have a new Cadillac every year; when restaurants would send Barbecued Ribs and Pizza every night to the radio station where he was working.

Ike Turner was born and grew up in Clarksdale, Mississippi. At various times, he was a producer, talent scout, session pianist with B. B. King and others, guitarist and a bandleader. He was instrumental in the recording of what has been referred to as the “First Rock And Roll Record”, “Rocket 88”, recorded by Jackie Brenston with Ike’s band, the Kings of Rhythm with Ike on piano. Gabriel formed a band that would include several superb St. Louis blues musicians over the years (Bennie Smith, Ace Wallace). Gabriel was out front on trumpet.

Gabriel talks of going to Lincoln High School in East Saint Louis, Illinois at the same time Miles Davis attended. He said he knew Vernon Davis, Miles brother, but that he never met Miles. He knew Vernon through the high school band, where Gabriel learned to play the trumpet. According to Mile Davis, there was an excellent teacher, Edgar Buchanan, at Lincoln, who had quite a few students who developed into excellent professional trumpet players.

Gabriel is an excellent trumpet player with heavy Louis Armstrong influences. Louis Armstrong was, and is, his idol. Gabriel plays other instruments such as pedal steel guitar, but he never developed his talent on these instruments as he did with the trumpet. Unfortunately the trumpet was not the up and coming instrument in R & B at the time he was recording. In the 1950’s, the guitar was making inroads as a dominant instrument in all types of American music. Gabriel always says he wishes he had learned to play guitar as well as some of his band mates.

Will You Buy My Record? Gabriel tells stories of several trips to Chicago to try to interest record companies in the demo records he and Ike Turner had made, some with original material, and some with cover versions of currently popular blues material, such as “Baby, What You Want Me To Do”. He sums up the conversations between the record company managers, himself, and Ike:

Ike would always say, “Gabriel, you can go ahead and play your record first…” I would then play my record and the record company manager would pause for a long time and then say “Well, I can’t use that right now…but check back with me in 6 months”.

Then Ike would play his record and the record company manager would get very excited and start talking to Ike about how many thousands of dollars he would get for the record…

Gabriel made a trip to VeeJay records to try to interest them in releasing his records. He said he didn’t see Vivian (Vee) and Jimmy (Jay) who were the owners of the record label. He sat outside the office of their chief AR man, Ewart Abner, overnight since he had nowhere to stay and no money to buy food. Finally the AR man gave him enough money to buy Chili Mac and French Fries. He left Vee Jay and went to Chess Records. They were not interested in his records either, but blues great Willie Dixon gave him enough money to take a train back to East St. Louis.

These hard luck stories underline the determination of a talented young man who would have a lifetime in music. This is a man for whom music is his life and broadcasting is a true calling. This is a man who remains true to what he feels is good music and brings it to the attention of the public.

Ike Turner said Gabriel has brief greetings, advertisements, and testimonials by well-known performers or not so well-known persons that he has asked them to record to promote his program. Gabriel will say: “Here, Ike Turner wants to tell you something…”. Gabriel plays a tape:

“Hello! This is Ike Turner, and when I’m in St. Louis, I listen to Gabriel….and so should you…”

When Gabriel plays a very hard driving blues song like Elmore James “The Sky Is Crying”, suddenly we hear a loud howl followed by rapid repeated barking like a dog: “OOOwwwwwwwoofwoofwooof..OOOwwwwwoofwooof…”
You can see Gabriel shaking his head as he says “Uh oh, I shouldn’t have played that one…I woke up that Saginaw Wolf !!! …Holler one more time for Cathy McCracken and Ben..” and the howling is repeated.

Gabriel then says “Someone else wants to say something..”This is Willie Dixon..I play, sing, and record the blues, but when I want to relax and listen to the blues, I listen to Gabriel…”

Gabriel advises young performers, especially Rappers, “Save your money…Rap Music is nothing but a fad…look at Break Dancing…do you see anybody Break Dancing these days?”

Flexible Formats The structure of Gabriel’s radio program is somewhat flexible. Each week he determines which tunes he will play based on listeners requests, personal preferences, and topical or calendar-related references such as Martin Luther King’s Birthday, Mother’s Day, or Father’s Day. In June of each year he likes to do a Christmas show. The unusual timing of this program is based on his observation that “..we may not be here at Christmas time…”.

Each week he arrives at the station about an hour before his program starts and “assembles” the program by selecting cassettes, records, and CD’s from his large suitcases according to the plan he has devised for the show. He looks at the list of tunes he has made during the week and pulls out the tunes he wants to play that night. For this reason, he does not take on-the-air requests from listeners. Radio station KDHX has a large music library which he rarely uses. Many of the recordings he has are the original 78 records of a tune. For this reason, they are often scratchy. Gabriel’s comment on this is: “..if you don’t like the scratchy records, meet me at the record store with your credit card and we’ll get a CD..”.

Gabriel’s show includes a heavy dose of the blues from the 1920’s through 1990’s with a few current performers occasionally included (such as Robert Cray, Taj Mahal, Mississippi Heat, Dave McKenzie). He likes to play any record he feels is good. He will play things like the ‘Baywatch’ theme because he enjoys the piano solo in the song. The general structure of his show is as follows:

Gabriel’s Tin Pan Alley Program General Outline 12:00 to 12:30 Blues, Soul, Rock (Chuck Berry, James Brown, Elvis, Beatles, Chi-Lites, Bob Seger) 12:30 to 01:00 Spotlight of an artist or type of record or music genre 01:00 to 02:00 Traditional Gospel (Mahalia Jackson, Sister Rosetta Tharpe, Five Blind Boys, Soul Stirrers, Sacred Steel) 02:00 to 02:30 Big Bands/Jazz (Albert Ammons, Dave Brubeck, Charlie Parker) 02:30 to 03:00 Spotlight of an artist or type of record or music genre 03:00 to 03:30 Country Classics (Ernest Tubb, Merle Haggard, George Jones, Lefty Frizzell) 03:30 to 04:00 Spotlight of an artist or type of record or music genre 04:00 to 04:30 Comedy (Pigmeat Markham, Moms Mabley, George Carlin, Richard Pryor) 04:30 to 05:00 Spotlight of an artist or type of record or music genre 05:00 to 06:00 Blues, Soul, Rock, “Odds & Ends.”

Every half hour he plays one of his “themes”. These consist of some piece of music that is designed to capture the listeners attention (such as Strauss, “Thus Spake Zarusthka”, “Battle Hymn Of The Republic”, etc.) over which an announcer delivers a build up (“the dynamic…incomparable…the King of the Blues.”.) then Gabriel finishes the build-up with “Gabriel! playing the blues and the oldies for you and yours..”. Then a boogie woogie piano tune plays and Gabriel comes on live to say. “Hello, Gabriel here, It’s Sunday night again….”.

Still Doing Time He has a special place in his heart for those who are imprisoned. He feels that there is a large number of persons who are arrested and incarcerated by mistake. Prisoners send him letters describing the brutal treatment they have received and the prison’s censorship of Gabriel’s show. He reads the letters on the air, acknowledging the prisoner has gotten through to the outside world. He is careful not to read portions of the letter that may get the prisoner in trouble. He will usually read the prisoners letters during the Traditional Gospel portion of the show. During this portion of the show, he plays a slow version of “Amazing Grace”, played on a pipe organ by Maceo Woods. He leads a moment of prayer calling it “Meditation Time”. He reminds us to “…pray for your enemies, those who have done you wrong….”.

He tells the story of a time when a cab driver could not make change for his grandmother when she had a $5 bill. The driver took the money but never returned to give his grandmother the change. Gabriel says he saw the cab driver many years later. The cab driver had been in a severe accident and was crippled for life. He talks about times when a family has no heat or electricity. When there was little food on the table in his home his relatives ate less so he could have more as a child. He speaks of going to the relief office with his grandmother to sign up for relief. He refers to the current Food Stamp office as “..the temple of doom”. Gabriel’s story is as the B. B. King song goes: I’m a Poor Man But I’m A Good Man Understand.

Who’s Playing That Song? Gabriel will often start to play a record and quiz his audience on who is performing the song or who is playing a particular instrument on a song. The songs may be obscure like “I Was Kaiser Bill’s Batman” by Whistling Jack Smith or “Your Feet’s Too Big” by Fats Waller, or maybe “Baby, Let Me Play With Your Poodle” by Tampa Red.

Although he does not take requests, he may poll the audience on whether or not to skip a portion of the program and play blues instead. Or he may poll the audience on one blues performer against another. “Call me and let me know if you want to hear Jimmy Reed or Howlin’ Wolf, just say play Reed or play Wolf…” he says.

Gabriel will often read a listener’s letter or portions of it on the air. He delights in hearing from listeners he has personally known, went to school with, worked with, or grown up with. He has respect for all of his listeners. He announces the deaths of local musicians and benefits for ill musicians. He once announced that a local musician he played with was dead. The local musician was listening to Gabriel’s program that night and he called to assure Gabriel that he was alive! Gabriel also announces information concerning blues festivals.

Right Hand Man One person has given Gabriel the ability to take so many calls while on the air and respond to them in a rapid fashion. That person is Dennis Brannaker. He is the “unsung hero” of Gabriel’s listeners. While Gabriel is doing the show, Dennis answers a bank of phones and passes messages along to Gabriel. Gabriel reads these messages on the air and responds to them. Dennis has been a listener to Gabriel’s radio programs on St. Louis radio since the 1950’s. He recalls hearing Howlin’ Wolf for the first time on Gabriel’s program. He says “..it sent cold chills up my spine..”. Dennis is always very polite and he makes sure he gets the messages correctly He brings Gabriel a snack.

Christmas 1996 My wife, Robin and I visited Gabriel at radio station KDHX for the first time on the Sunday and Monday before Christmas in 1996. We brought him Christmas cookies Robin had made. Gabriel and Dennis really enjoyed them. It was great to meet them. Gabriel insisted that we stay for a while. We wound up staying until 1:30 AM, watching him and Dennis do the program. It was very impressive. They are very busy during the program. It’s really hard work in a way. This visit was the best Christmas present I ever could hope for. We took photos of them broadcasting which we later framed and presented to Gabriel and Dennis.

Gabriel Reminisces Gabriel was born in Louisiana. His aunt came to East St. Louis and later Gabriel, his mother, and grandmother joined her. Gabriel will only say he is “…not a day over 131” when asked about the year of his birth. He likes to play the song “Happy Birthday To Me” by Hank Locklin in the weeks before his birthday comes up. He likes to tell stories of his childhood and his grandmother. It is easy to see why the love and respect for others that his relatives fostered on him would be a central part of his character.

He talks about a terrible ice storm when he was in the first grade. He had to help the younger children get across the street to go to school. Occasionally he will recall an individual teacher he had in school. His childhood friends still call him on his show to let him know they are alive and well. At an age when many persons have lost track of all their old friends and associates, it must a comforting feeling to reminisce with the old friends. In this way, Gabriel is a rich man. The economic reality is that Gabriel lives on only his Social Security check and he just barely gets by on that amount. He has had the gas turned off in the winter and the electricity turned off in the summer. He says when you see a utility truck in his neighborhood you always wonder if they’re coming to shut you off. He wonders why the government doesn’t help the poor with energy stamps the same way they attempt to with food stamps. You can tell that when he had money he spent it freely.

For many individuals in nursing homes, senior citizens apartments, and government institutions, Gabriel’s program is the only show on the radio they can listen to that connects them to their past friends, families, and everyday life. He does this through the music he plays of course, but his uncanny memory for details and his easy way of setting the scene of a memory is unique. He likes to bring in old St. Louis newspapers and read articles and the prices of items back then.

Gabriel always mentioned my dog, Champagne, when I called him during his show. He knew that she was a “spoiled baby”. He would say, “Champagne! They have a T-bone steak for you…”, or, “Champagne! They have a Pepperoni pizza for you..”. He said he loved dogs and cats, but preferred “big monster” dogs such as Great Danes, German Shepherds, etc. He said he didn’t have a dog now because “me and the dog would be fighting over the Alpo…”. When Champagne died recently, Gabriel told his listeners about our loss. Champagne was the most well-known dog on KDHX radio. She even pledged $5 during the KDHX semi-annual pledge drive.

A Gabriel’s Tin Pan Alley Playlist The following is a list of the records played on Gabriel’s show on June 8-9, 1997.

10:00 to 10:30 PM Johnny B. Goode – Chuck Berry No Money Down – Chuck Berry Ain’t That Just Like A Woman – Chuck Berry

The Saginaw Wolf heard these tunes and started howling!

My Mustang Ford – Chuck Berry It’s Hard Going Up But Twice As Hard Coming Down – Little Sonny Honest I Do – Jimmy Reed

10:30 to 11:00 PM I Feel Trouble All Over My Head – The Fieldstones Nervous Boogie – Paul Gaiton The Key To Your Door – Sonny Boy Williamson (Rice Miller) Kansas City – Wilbert Harrison Anyway You Want – Harvey Fuqua Down The Road I Go – Doc Terry

11:00 to 12 Midnight Amazing Grace – The Mighty Clouds Of Joy Precious Lord Take My Hand – Archie Brownlee And The Five Blind Boys Of Mississippi Heaven Is Too Close To My Journey’s End – Professor Albert Bradford Any Day Now – Sam Cooke And The Soul Stirrers Rock Of Ages – Mahalia Jackson Death Have Mercy – Vera Hall 99 And A Half Won’t Do – Sister Rosetta Tharpe Up Above My Head – Sister Rosetta Tharpe Amazing Grace – Maceo Woods Go Tell It On The Mountain – The Staple Singers God Be With You Until We Meet Again – Pearl Bailey

12 Midnight to 12:30 AM Walking The Dog – Rufus Thomas I’ve Been Loving You Too Long – Otis Redding Big Nick – James Booker 634-5789 – Wilson Pickett The Big Question – Clayton Love With Ike Turner Take Five – Dave Brubeck

I once compiled a list of the songs I remembered Gabriel playing most often:

Song Title Performer(s) The Blues Is Alright – Little Milton Misty Blue – Dorothy Moore Je Me Souviens – Mississippi Heat Saginaw, Michigan – Lefty Frizzell The Games People Play – Freddie Weller Bartender’s Blues – George Jones Worried Life Blues – Big Maceo It’s All Over Now – Big Maceo Dust My Broom – Elmore James Bleeding Heart – Elmore James The Sky Is Crying – Elmore James Tin Pan Alley – Stevie Ray Vaughn Wonderful World – Sam Cooke Nearer My God To Thee – Sam Cooke And The Soul Stirrers Were You There When They Crucified The Lord – Sam Cooke And The Soul Stirrers In The Summertime – Mungo Jerry Hello Walls – Faron Young You’re The One – Jimmie Rogers Move On Up A Little Bit Higher – Mahalia Jackson Didn’t It Rain – Mahalia Jackson Please Come Home For Christmas – Charles Brown Amazing Grace – Ginger Boatwright Amazing Grace – Slim And Zella Mae Cox How Great Thou Art – Slim And Zella Mae Cox The Last Time – James Brown Down On Main Street – Bob Seger The Fire Down Below – Bob Seger Strokin – Clarence Carter Uncloudy Day – The Staple Singers Will The Circle Be Unbroken – The Staple Singers Crying Won’t Help You – B. B. King Strange Things Are Happening Every Day – Sister Rosetta Tharpe Up Above My Head – Sister Rosetta Tharpe If You Love Me Let Me Be – Olivia Newton-John When Things Go Wrong – Tampa Red I Wonder – Robert Cray The Gypsy – The Ink Spots Walking The Floor Over You- Ernest Tubb

See You Later Alligator Gabriel and I exchange computer e-mail messages regularly. We discuss many topics: life, love, liberty, and the pursuit of happiness. There are times when we are both experiencing the blues. There are times when we are happy or send a humorous message. Gabriel is always able to laugh at himself and his situations in life.

Epilogue As I write this Gabriel is in danger of going off the air at KDHX due to a lack of transportation. Something tells me that he’ll somehow be able to continue doing his program. He is one of the treasures of St. Louis! Gabriel takes a sad song and makes it better.

As of February 2002, Gabriel continues to broadcast his program on KDHX-FM, 88.1, in St. Louis, Missouri, USA, from approximately 12:30 AM through 6:00 AM every Monday morning. Dennis Brannaker answers the phones while Gabriel is on the air.

Copyright 2000, 2002 By Robert W. Delaney, World Rights Reserved.

The Story of Harry Cheshire

by Elmer McDonald (1940)

(“Pappy”)…born in Emporia, Kansas and lived for several years in Texas. “Pappy” was in show business for 24 years before entering radio at KFH, Wichita, Kansas. For several years he played character and comedy parts in musical comedies, among those the well known “High Jinks.” For two years he had his own stock company, which played throughout the Middle West.

“Pappy” Cheshire’s hillbillies, for the last five years one of the most popular KMOX musical units, currently hold the national championship in their field. They won that title in competition with thousands of hillbilly musicians at the Municipal Auditorium in St. Louis, MO. In 1938 they withdrew from further contests after having won the title for three consecutive years.

Harry Cheshire with his alter ego, Pappy.
Harry Cheshire with his alter ego, Pappy.

“Pappy” Cheshire, known as “The Grand Old Man of Radio,” is a true showman in every sense of the word. Twenty-four years of theatrical experience and the past six years spent in the radio field insure the listener of a well balanced and entertaining program.

“Pappy,” beloved “maestro of the mountains,” has the confidence and good will of his radio audience. He has surrounded himself with a group of truly champion entertainers. Instrumentalists, singers and comedians are included in his hillbilly performances. He has built his champion group from a small unit of five people to one of the largest groups of its type in radio – some twenty artists.

During 1939, “Pappy” was on the air 746 hours and 12 minutes – averaging better than two hours a day for both local and network programs.

He and his group have become famous for their willingness and eagerness to help in bringing happiness to thousands of shut-ins, making many trips each year to various prisons, hospitals, children’s homes, and to homes of the aged and the blind. They were largely responsible for the raising of over $50,000 for the Red Cross flood relief during the floods of the Ohio and Mississippi rivers in 1937.

“Pappy” and his champion “gang” have been a regular coast to coast feature of the Columbia Broadcasting System for five years.

One of “Pappy” Cheshire’s commercial programs sponsored by the Slack Furniture Co., has been a daily feature over KMOX for five years and is still going strong.

Asked what he holds responsible for his success in radio, “Pappy” says: “…keeping the listener in mind always. Don’t try to fool people – be yourself, act natural, giving good wholesome clean entertainment; and always try to be right with your fellow men because ‘when you’re right you can’t lose,’ And I say with pleasure that I always had a group of boys and girls in my ‘gang’ that have helped me tremendously in living up to those reasons for success.”

“Pappy” is five foot eight inches tall, has blue eyes and blond partly gray hair. He loves to fish and enjoys all kinds of sports.

Two of the outstanding boys in “Pappy” Cheshire’s group are:

Frankie Taylor (His real name is Frank Krajcir)…23 years old…began radio over WIL, St. Louis. Plays piano, accordion and trumpet…single.

Clyde “Skeets” Yaney (“Skeets” the golden voiced yodeler)…28 years old…born in Bedford, Indiana…began radio over WGBF, Evansville, Ind., in 1931…one of the few yodelers to sing high C.

These boys are the most familiar to the radio audience as “Skeets” and Frankie.

Taking a Radio Show On the Road

In the 1930s and 40s, dueling furniture stores in St. Louis created a unique situation in programming, the true travelling radio show.

Uncle Dick Slack sponsored several shows on KMOX that featured full hillbilly bands, complete with staff comedian. The competition, Carson, Union, May, Stern had to do something on the radio to compete. They created their own hillbilly band, variously known as the Carson Cowboys and Carson’s Melody Roundup. But KMOX already had all the hillbilly music it wanted, and Dick Slack wisely maintained that monopoly. Carson’s had to find another broadcast outlet for their band. They chose three different stations.

This was fine with the stations. KSD, WEW and KWK were glad to get the advertising income. WEW even ran the show Monday through Saturday, but KSD and KWK wanted only Saturday morning broadcasts. This is where the fun began.

Pat Pijut has firsthand memories of the Carson Cowboys, having performed on the show in 1942 and 1943. She was eleven years old at the time. Her sister, who was also a regular on the program, was eighteen. “I had been to the radio stations and watched her on the show with my parents when I was younger. I assumed later that Grandpappy Jones (the bandleader and program emcee) had talked to my mom about me coming on the program,” she said.

Carson Group in WEW studios, St. Louis University

Carson Group in WEW studios,
St. Louis University

The performers had to do three different shows on three different stations every Saturday morning. “Those who were on the first half of the show would arrive at the Chase Hotel at about 5:30 in the morning,” says Pijut. There was little rehearsal or preparation. “We would find out what song we’d be performing when we got to the KWK studios. My sister and I would go over into a corner or into another studio and go through the song a couple times. For some reason they would only let me sing hymns on KWK because I was so young.”

At 6:00 the KWK show began and the staff who would be performing on the second half arrived – usually. As soon as the first half of the program was finished, that group of musicians would hop into a taxi and rush up Lindell to the campus of St. Louis University and the studios of WEW. There, new songs would be assigned and, if there was time, there’d be a quick rehearsal, and they were on the air again. More often, says Pijut, “we’d get there, somebody would start the theme song, and we’d be on.” The first program on KWK wrapped up, the second staff would rush to WEW.

Another incarnation of Carson Group
Another incarnation of Carson Group

The piggyback staffing would take place again, including another rushed taxi ride up Olive to the KSD studios at the corner of 12th and Olive in the Post-Dispatch Building. It was a long, hectic workday for the twelve or so members of the group, but when the broadcasts ended, there was a chance to pick up some extra money in outside personal appearances. Pijut says the youngsters weren’t involved in those. They were, however, part of the staff on the daily broadcasts on WEW for awhile. She says her teacher at Mount Pleasant School would let her out of class a little early so she could get to the studios in time to go on the air.

For all her work, Pat made $10 a week, which was welcome income for her family in South St. Louis during the early years of World War II. But after a couple years her folks decided it was too much for the youngster.

Today she has pleasant memories of those times as one of the few remaining veterans of the furniture store radio wars.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 07/2001)

Thomas Patrick Convey – St. Louis Radio Pioneer

In the earliest days of radio in St. Louis, a young promoter from Chicago hit St. Louis and proceeded to make his mark building radio stations. Thomas Patrick Convey first came to St. Louis in 1916 to stage a housewares show at the Coliseum. He returned in 1925 to stage a radio exposition, which was common in the United States at that time. The event brought together manufacturers to show their latest products to the general public.

Legend has it that Convey was inspired to stage such an exposition after his son begged him to fix a broken radio receiver at their home in Des Plaines, outside of Chicago. Convey supposedly was so taken by the reception of his radio exposition here that he uprooted his family and set out to get involved in the local broadcasting industry.

In the words of one obituary, “He interested St. Louis men in his idea and in three months had secured $250,000. Thus KMOX came into being.” He was manager of KMOX for about a year until he had a falling out with some of the investors. Out of work and with no money, he set out to buy another station. Pawning a watch that had been given to him by his previous clients – the radio manufacturers – Convey put earnest money down on KFVE, a station based in University City that was off the air.

The station was given the new call letters KWK and signed on the air on March 19, 1927. In its first year of broadcasting KWK had a gross income of under $10,000, which meant Convey had to handle as many jobs as possible at the station and bring in family members to help. Son Robert went on the air as “Bob Thomas,” the elder Convey was “Thomas Patrick,” daughter Charlotte was ukulele player “Juanita,” and his wife Grace also took her turn at the microphone. Convey set up the studios on the ninth floor of the Chase Hotel and traded advertising time for rent.

Thomas Patrick Convey
Thomas Patrick Convey

Thomas Patrick, as he was known to his listeners, was an operator in the truest sense of the word. When WIL petitioned the Federal Radio Commission to take over KWK’s frequency, Convey took to the airwaves to enlist his listeners in the battle. Day and night he pleaded with them to send letters, sign petitions and organize mass meetings to fight WIL. His radio exhortations would run the gamut from sobbing pleas to ranting and wailing. It was a battle he would eventually win.

Convey was also involved in a bitter lawsuit against his former radio station, KMOX. During a news event at which both stations were broadcasting, a KMOX employee (Graham Tevis) cut one of Convey’s cables, knocking KWK off the air. Convey had the man arrested, and the KMOX worker sued him for $75,000 in damages. Convey counter-sued for $100,000. The eventual out-of-court settlement involved no cash, but Convey was granted equal broadcast rights for the next season’s baseball games.

It was his play-by-play work that his fans remembered most. Convey was a fixture at local ballparks for several years. Another obituary noted, “Convey was a human dynamo of energy, impulsive, tenacious when he was sure he was right, and uncompromising in a fight.” His final fight was one he couldn’t win. He was at his home in Kirkwood at the site of the KWK transmission tower when his appendix burst. By the time he arrived at Dr. L.B. Tiemon’s hospital in Pine Lawn, blood poisoning had begun to set in. A week later he was dead at the age of 47.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 11/1998)

Tom ConveySt. Louis Promoter and Radio Pioneer

Thomas Patrick Convey couldn’t possibly have known it at the time, but when he moved to St. Louis, he began a career that would keep the Convey name in St. Louis radio for decades. The road, however, was often a rocky one.

Legend has it that Convey, a Chicago promoter, traveled to St. Louis to stage a radio exposition bringing together radio manufacturers from around the country to show their wares. He later told a reporter that he was so taken by the public reaction to the expo that he uprooted his family and relocated. He then set out to find a job in St. Louis radio.

Convey was instrumental in organizing a group of St. Louis’ biggest business names as investors in a super radio station. KMOX, under the ownership of their partnership, signed on in December of 1925, with Thomas Patrick Convey as their manager. By August of the following year, there was a falling out, and Convey was let go. He had no money.

Pawning a watch and a diamond ring that had been given to him by the radio manufacturers in appreciation for the successful expo, Convey rounded up $500 and bought a station that had been dark for several months. KFVE was based in suburban University City. He was quoted in the St. Louis Post-Dispatch later as saying, “I started a broadcasting station literally without a dime.” New calls, KWK, were eventually assigned, and the studios were moved to a prestigious location, the ninth floor of St. Louis’ Chase Hotel, on March 17, 1927, a place it would call home for 22 years. At this point KWK truly became the Convey radio station.


A REAL MOM & POP STATION
In addition to the adoption of his air persona “Thomas Patrick,” Convey enlisted the other members of his family to do on-air chores. Son Robert became “Bob Thomas,” daughter Charlotte became ukulele player “Juanita,” and wife Grace also took an occasional turn at the microphone under the air name “Peggy Austin.” She was listed as the station’s program director.

Several times, Convey demonstrated the ability to get his way with the Federal Radio Commission. When the FRC juggled frequency assignments and forced St. Louis’ WIL and KWK onto the same frequency, Convey made frequent on-air pleas for help from his listeners.

The Washington Post reported 1,900 St. Louisans donated a total of $3,000 to send a forty-person delegation to Washington to protest to the Commission. Signs were posted in yards all over St. Louis: “Hands off KWK.” It worked. Within three weeks, WIL was assigned a different frequency so the two stations no longer had to alternate broadcast days.

To celebrate KWK’s first anniversary the station leased the Odeon Theater on March 17, 1928 for a special stage show. A year later in celebration of the station’s second anniversary, a huge production was staged at the city’s largest building, the Coliseum. The program featured 36 acts, 24 of which were performed by the station’s entertainment staff. A reported 18,000 people attended.

In 1929, Convey ran an ad for KWK in the city’s Chamber of Commerce newsletter in which he extended a unique invitation: “You are invited to visit our studios and offices on the ninth floor of the Hotel Chase, where every facility has been provided for the expert handling of radio programs. Our staff of twenty-one people is especially trained in radio broadcasting.” The station had come a long way from the early days when the staff consisted almost entirely of Convey family members.

FEISTY COMPETITOR IN THE MARKET
Never one to take a back seat to the competition, Convey decided to provide his listeners with live coverage of a major aviation story in spite of the fact that his former employer (KMOX) had negotiated exclusive broadcasting rights. Things got tense on the scene of the event at St. Louis’ Lambert Aviation Field, and as the arguing heated up, a KMOX engineer cut KWK’s microphone wires during the broadcast.

The resulting lawsuits were settled out of court, with KWK getting shared broadcast rights to the next year’s St. Louis baseball games.

In another 1929 confrontation with a station employee who was moonlighting at a nightclub, Convey ended up in front of a police magistrate. Prohibition was still a way of life, and when asked in court if he had been drinking the night of the incident, Convey replied, “Well, I wouldn’t consider it drinking. I had a bad cold and was taking spiritus frumenti prescribed by my doctor. I think it was in a pint bottle, but I don’t know because I’m not used to carrying bottles.”

Convey made the most of his baseball broadcast rights, encouraging the ladies in the audience to come to the ballpark and enjoy the special Ladies’ Day promotion. An example: In the era immediately following the stock market crash, women were admitted to the ballpark for a 25-cent service charge.

A few years later the Cardinals banned radio broadcasts in the belief they were hurting attendance, so Convey sat atop the North Side YMCA across the street from Sportsman’s Park and, with the help of a good pair of binoculars, related what was happening to the home team.

The experienced promoter continued to take advantage of opportunities to pump his station. In January of 1930, a scant three months after the stock market crash, Convey announced the addition of 10,000 square feet of studio and office space, along with “a complete line of new furniture … in keeping with the futuristic decorations which have been included in the improvements.”

TECHNICAL IMPROVEMENTS
Convey was also working diligently at improving KWK’s signal strength, tweaking the FRC with on-the-air diatribes at every opportunity: “With each application for an extension of the license – you know the law requires this be done every three months – we make the request that station KWK be granted increased power. So far our pleas have been unheeded, but if we are given permission one of these days we will … give St. Louis the best we can possibly give in high-grade radio features.”

The St. Louis Star reported Convey sent petitions to the Federal Radio Commission containing over 96,000 signatures in support of the power increase. Those major expansion plans were finally announced in November of 1930 when KWK arranged to take over the original transmitter site of KMOX in suburban Kirkwood.

They also bought a 5,000 watt transmitter, Convey stating the entire acquisition exceeded $100,000 in value (although only $30,000 actually changed hands). It was a purchase signaling a step toward the good life Convey had envisioned for his family, but it also contributed to his early demise.

A STAFF PARK
The suburban transmitter site gave the Conveys a new home in a relatively rural area. Ever the promoter, Thomas Patrick Convey announced in 1931 that he was converting the grounds around the towers and his home into a country club for his station’s employees. But that was not all – the St. Louis Globe-Democrat reported: “Two large, modern soundproof broadcasting studios will be constructed on the present site of the broadcasting plant of station KWK.

“According to Convey, the new studios are being erected to accommodate the artists at times when the weather conditions are such that cooling breezes would be particularly desirable and to provide fresh air to all who wish to ride out to the Kirkwood plant … [he] contemplates improving the four-acre tract, to be turned over to the employees of KWK as a recreational center … with a swimming pool, regulation tennis courts and a summer playground for the children of the employees.”

Late one Sunday night in May of 1934, Thomas Patrick Convey suffered a burst appendix while at his home on the KWK Country Club grounds. Unfortunately, the residence was so far removed from the closest hospital that he was mortally ill by the time a doctor was able to begin care.

Convey died five days later at Dr. L. B. Tiernon’s hospital in suburban Pine Lawn after peritonitis set in; he was just 49 years old. In the obituary that ran in the Post-Dispatch, Thomas Patrick Convey was described as “a human dynamo of energy, impulsive, tenacious when he was sure he was right and uncompromising in a fight.”

His son Robert T. (Bob) Convey immediately took over the job of managing KWK. Only 21 at the time, he continued as the manager, expanding KWK into a large operation employing 75 people, until the family sold the station for over $1 million in 1958.

Although his radio career only lasted about ten years, Thomas Patrick Convey made his mark on St. Louis. The stations he set up are still there; KMOX is a Midwest “powerhouse,” now owned by Infinity. KWK went through some major crises over its life; it went dark twice, had its license revoked once, and was rescued from bankruptcy by Doubleday Broadcasting. Today, the station continues to exist as KSLG, 5,000 watts at 1380 kHz.

Few St. Louis radio listeners today have ever heard of Thomas Patrick Convey, but it was his enterprising spirit that left a legacy of a station deeply committed to St. Louis, speaking to and with the community it served.

(Reprinted with permission of Radio Guide. Originally published 1/2005)
 

Tony Cabooch – St. Louis’ National Radio Star

Although no one today has even heard of him, Chester J. Gruber was one of the biggest radio stars ever in St. Louis. But few people knew him by his given name when he hit the height of his popularity in the early 1930s. To his listeners, Chester was known as Tony Cabooch.

His act was like nothing else on the airwaves. Chess was 39 years old when his program on KMOX was picked up by CBS and broadcast over the entire radio network. The year was 1930, and hometown corporation Anheuser-Busch heard that another company was courting Gruber for a program based in New York. Gruber told an interviewer he received a telegram while on a train headed to New York. Quoting a St. Louis Globe-Democrat account: “It was from Anheuser-Busch in St. Louis. They told him to sign no contracts until he had seen them. The result was Tony’s return here and his contract for $500 a week for 26 weeks.”

The Anheuser-Busch Antics went on CBS in May of 1930, with the first program introduced by St. Louis Mayor Victor Miller. It was the first regularly scheduled network show to originate in St. Louis. And Chester Gruber was the star, providing the voices of at least 15 different characters, including Singhi the Chinaman, Casey the Irishman, Sam Green the cotton field worker, Abe Cohen, Vittor (Tony’s brother), Lena the parrot, Reginald Tweed from England, Ole Olson from Sweden, Haba Daba the tribesman, and Alvin Larsen the sailor.

Gruber’s dialects would surely have made him the target of the political correctness police today, but in the days following Vaudeville, his entertainment represented the transfer of America’s interest from local theaters to radios in the parlor. Prior to his KMOX debut, Gruber had spent 12 years on the stage, refining his acting dialects. His popularity was such that, in his first 14 weeks on KMOX (before the network show) he received 42,000 fan letters.

Chester Gruber (a.k.a. Tony Cabooch)
Chester Gruber (a.k.a. Tony Cabooch)

And the name Tony Cabooch was something Gruber grabbed while dining in one of the city’s many restaurants. Again from an article in the Globe, “He heard a waiter cry out to the chef, ‘Corn a bif a cabooch.’ Which translated meant ‘An order of corn beef and cabbage.’ The phrase stuck in Gruber’s memory, and when it came time for Tony to appear his last name was Cabooch.”

Gruber described Tony as “just a downtrodden wop who hasn’t got a cent, but he wants to help everyone on earth. He is funny and always human.” In Tony’s own dialectic words “I’m all a time goan work a hard for pleez a you an’ eff I’m can make a you laugh joost a leetle bits, den dat makes a me feel happy an’ I’m hope a you was forget a you trouble.”

No records have been found to indicate how long the show ran on KMOX and CBS. The local program had been heard Wednesday and Friday evenings at 6:45, sponsored by F.C. Taylor Fur Company. The twice-weekly broadcasts continued at the network level Tuesday and Thursday evenings at 9:00.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 02/2000)

V.A.L. Jones – The First Lady Of St. Louis Radio

She was, literally, the first lady of St. Louis radio. Virginia Jones wore many hats at KSD, the St. Louis Post-Dispatch station, and her deep voice caused some early confusion among the station’s listeners in those natal days of the industry in 1922.

V.A.L. Jones, whose given name was Virginia Adele Laurence Jones, was KSD’s first announcer, program director and scriptwriter. She was there when the station officially signed on with a gala broadcast on June 26, 1922. It was Miss Jones’ job to decide on which talent to use during the stations daily broadcasts, coach them on the proper technique for using the primitive microphones and ease their nervousness, rehearse them with scripts she had written, and act as the station announcer once the broadcasts began.

In radio’s earliest days it was not considered proper for announcers to identify themselves by name, but gender confusion caused by her deep voice led her to be identified as “Miss Jones” to all heard her. It was a time when a national publication, “Radio Broadcast” was running an article entitles “Is Woman Desirable—Over Radio?” She was quoted in a St. Louis Globe-Democrat article in 1960 as saying, “I think I probably did everything, including sweeping out the studio.” Still, she was a mystery, because the spotlight in all external station publicity was placed on the performers and lecturers being featured in upcoming broadcasts.

V.A.L. Jones had worked as a feature writer and society editor for the St. Louis Republic writing under the name “Serena Lamb.” She worked at the rewrite desk of the Post-Dispatch, was a respected musician, and she had been publicity director for the St. Louis Symphony Orchestra Association. During the five years she worked at KSD, Miss Jones also ran a business of her own providing public relations for St. Louis charity clients.

The radio business was also where she met her future husband, and in 1927, she quit to marry KMOX engineer Archibald Campbell. He was soon transferred to Kansas City, but she returned to St. Louis after the marriage ended.

It was her knowledge of music and of happenings in the city that led to her appointment at KSD. “Radio Broadcast” magazine wrote in 1924, “Miss V.A.L. Jones, of station KSD, St. Louis, judging from the letters received commending her announcing, is not only in the lead among the women filling this position at broadcasting stations, but ahead of most of the men as well.” She was quite well-liked, even to the extent that she received “flirtatious” correspondence from a number of men.

Val Jones, as she was known to her friends, worked long hours for the city’s first commercial radio station.
An article in the September 1923 issue of “Radio in the Home” noted, “Once a week she holds hearings of from fifty to sixty aspirants at which the well-known and the unknown performers alike must go through their paces. At these hearings Miss Jones is sole auditor, judge and court of last resort.” She considered this auditioning, in which she had to turn down aspiring radio performers, the most unpleasant of her tasks.

Miss Jones was a tireless worker in the new medium called radio, often staying on the air for long shifts. On Christmas Eve, 1922, she reportedly stayed on air for a twenty-four hour period, and her regular shift usually ran into the early hours of the morning. While her published obituaries disagreed on her age, she was about 40 when KSD signed on.
Following her return from Kansas City, she devoted her time to compiling St. Louis’ social register, but she often said the book was of no real importance. “The only thing it is good for,” she proclaimed, “is to keep snobs who aren’t in busy. It keeps them out of trouble trying to get in.”

V.A.L. Jones Campbell died in 1962 following illness.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 10/1999)

KSD, Miss Jones Announcing
By Marguerite Martyn

“This is Station KSD, the St. Louis Post-Dispatch—-”

A legion of you listeners-in are familiar with the voice that utters these words. You recognize it among the voices of other radio announcers for its clearness of enunciation, for the purity of diction it employs, possibly for a slightly Southern accent, for the conciseness of its announcements and introductions and for another quality, of friendliness without familiarity.

You have come to recognize the conduct of the evening programs from this station for the freedom from irrelevancies, by-play and side remarks which some other program conductors, contrary to the Government regulations, indulge in or inject into their programs.

Many of you, no doubt, have endeavored to visualize the personality behind this voice, and there is evidence in most of the letters received at KSD that the voice does project the personality accurately. Many thousands of these letters are cherished by the recipient as mementoes of congenial, though distant contacts.

Especially do the letters from nice old ladies and from children bespeak a correct estimate of the personality. But radio orphans who send in boxes of cigars as thank offerings (sic) and others who address the announcer as “Girlie” and seek to strike up a flirtation must needs be told that they are wrong, all wrong, in their conception.

Probably the first false conclusion is due to the fact that there are relatively few women announcers or because it is hard to associate a voice of just such timber with feminine ownership.

For that reason, some time ago, the custom of signing off with “Miss Jones announcing” was adopted. Even since, there are those who refuse to be convinced, possibly because the name “Jones” sounds like a thin disguise.

How the flirtatious ones make their mistake is not so easily explained unless they are just of the incorrigibly irrepressible type, for certainly the announcer does nothing to encourage such presumption.

To correct a few misapprehensions and simplify many mental pictures the voice has conjured up, the editor of Radio in the Home has asked a coworker on the staff of the Post-Dispatch to introduce in person Miss Virginia Adele Laurence Jones.
She is better known in St. Louis as Miss Val Jones.

First, what does she look like?

Well, she has red hair. I do not know that a certain temperament invariably accompanies red hair. If so, let me explain, it is a rare shade. Not light, nor yet dark, but a certain suffused copper, a great mass of it, spun very fine, always immaculately dressed in precisely the same manner, fluffy around the smooth brow and flatly coiled at the crown of the head.

Fair skin, the usual complement of auburn tresses, and blue eyes complete the color scheme.

Nose glasses worn constantly add a touch of dignity already conveyed by erect carriage and meticulously careful dress.
Let a ready laugh, warm, though never impulsive, responsiveness, firmness without stiffness complete your picture of a young woman of poise and reserve, graciousness and warmth. Virginian nativity accounts for the Southern accent.

Many of you who have listened to KSD programs, in their infinite variety, when told they procured and arranged entirely by Miss Jones, cannot but be impressed with the resourcefulness, knowledge, tact embodied in one person. It requires tact you must acknowledge to maneuver a Clemenceau, a President of the United States, a prima donna (sic), into just the right position before a broadcasting microphone. It requires still more tact, sometimes, you may well imagine, to keep ambitious but inadequate performers off the program.

This Miss Jones regards as the least pleasant, but most necessary, of her duties. Once a week she holds hearings of from fifty to sixty aspirants at which the well-known and the unknown performers alike must go through their paces. At these hearings Miss Jones is the sole auditor, judge and court of last resort.

Some of our best offerings are lacking in the essential qualities for radio transmission. But this fact proves a convenient refuge for the severe critic who would at the same time be kind and tactful.

I am sure, too, you must have been impressed with the broad knowledge of affairs indicated by the intelligent introduction of speakers on a wide range of subjects and the technical knowledge evidenced in the selection and introduction of musical numbers.

The first faculty may be due in some measure to the fact that before becoming our announcer Miss Jones had been one of the most capable newspaper workers and editors in this city. For several years she was feature writer and society editor of the now defunct St. Louis Republic, gaining wide popularity under the nom de plume “Serena Lamb.”

The second is due to the fact that she is a trained musician herself, and to experience and prestige gained through long association with the St. Louis Symphony Orchestra Association as publicity director.

And those of you who have listened to her announcements night after night since the inauguration of this broadcasting station a year ago and observed how her hours of duty extend at times from evening to morning and, as upon Christmas Day, from one midnight to the next, must have marveled at her devotion, efficiency and capacity for work.

The first quality is due to you listeners-in. She never fails you, because she has grown to know, from your many letters of response, of your appreciation and expectancy.

Of the second quality, her capacity for work, you do not know the half unless you know that besides the hours of duty at KSD, regular hours are devoted to a business of her own, a publicity office in which she undertakes such large contracts as the Veiled Prophet Ball, St. Louis’ great annual social and civic celebration; the tuberculosis ball game, the largest local charity event, and other important yearly contracts.

The thing her co-workers marvel at is the ease with which she dismisses her many tasks; though not to be marveled at so much when it is considered that she brings to her work superior equipment, not only of natural endowment, but of training and experience. She is a graduate of Leland Stanford Junior University and, as I have said, is broadly experienced in that most broadening work, newspaper reporting and editing.

During the war she was made executive chairman of the women’s auxiliary of St. Louis’ pet regiment, the 138th Infantry. So whole-heartedly did she devote herself to this job and so almost single-handedly did she engineer all the hometown activities on behalf of the boys at the front that she became known as the “Sister of the Regiment” besides establishing in the minds of the people an almost unapproachable reputation for public-spiritedness and patriotism.

No wonder when the Post-Dispatch sought an announcer for its broadcasting station it turned to Miss V.A.L. Jones.
The wonder is that through all this vast contact and applause a woman’s head has not been turned. The wonder is she still retains that attitude of absolute impersonality, detachment, faithfulness to the task at hand.

Many an individual would have been tempted to capitalize to selfish ends the advertisement that has come to her. But such an idea is farthest from her thoughts. She appears to regard her services as a public trust. Jealously she guards her listeners-in from every selfish encroachment.

“I appreciate the many letters of appreciation that come addressed to me as the only tangible personification of KSD and accept them with what grace I may on behalf of the radio staff and the owner of the paper which is providing this service,” declares Miss Jones. “But the letters from which I get my real personal satisfaction are those which tell me that my voice is distinctly heard.

“To have it said that I am a good announcer, that my announcements and introductions are clear, concise and complete, that is all I ask of myself in relation to our nation-wide audience.”

(Originally published in Radio In the Home 9/1923.)

Score One For Women Announcers
By Jennie Irene Mix

There is more to be added to the discussion that has been going on in these columns regarding women announcers. Miss V.A.L. Jones, of station KSD, St. Louis, judging from the letters received commending her announcing, is not only in the lead among women filling this position at broadcasting stations, but ahead of most of the men as well. And ahead of all the men, according to Mr. J.C. Porter of Amargura, 23, Havana, Cuba. It is a pleasure to print the following excerpts from his letter.

“The object of this letter is to pay a well-deserved compliment to KSD’s announcer, Miss Jones. There is much telegraphic interference here as well as the steady grinding static that prevails most of the year, and it requires an exceptional voice to cut through this mess and be intelligible. This, Miss Jones does. I can say as the result of more than a year’s experience that there is not a voice coming from the States that we receive better than hers.

“In this day, when Radio Broadcasting is running a series of articles under the heading ‘Is Woman Desirable – Over Radio?,’ I feel that such a very fine radio voice as that of Miss Jones deserves a word of appreciation…We are a family of ‘radio nuts’…have six sets, and get the latest thing on the market. There is at least one set going every night, the year round, and this letter in praise of Miss Jones is the combined opinion of our family, based on a full three years of dial twisting…Here’s hoping that for many seasons to come we may enjoy the clear, measured, and cultured voice of the best announcer that we hear from the States.”

A charming and intelligent tribute. May it influence some of the patronizing announcers to mend their ways. In particular, that one in Chicago who, although he has some excellent points, spoils everything he does when, after saying they are signing off but will be on the air again in an hour, calls out with aggravating cheerfulness: “See you later!”

(Originally published in Radio Broadcast, 12/1924)

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