1898–
Monthly, “published for the writers of business English” by the Ad-Writer Company. J.F. Mitchim, editor and manager.
“No frills; no flourishes. A plain-speaking helpful journal for the hard worker.”
“The contents of this journal of inspiration are not covered by copyright. Should any of our friends buy the paper, or others who borrow it, find herein a suggestion of probable value to them, they are perfectly welcome to warm it over for their own use.
“These columns are always open to writers and managers of advertising who have something to say ‘for the good of the order.’ We invite correspondence, news items, experiences and criticisms from all who are mixed up in this copy-grinding craft. The editorial policy of the paper is to say what it thinks, without worrying about consequences; and correspondents may safely observe a similar suspension of rules.”