News from the Archives

Roby, Max

Max Roby – 2014

A news anchor on KMOX (now KMOV) and KSD (now KSDK) in the late 1950s, 1960s and 1970s, Max Roby was a TV pioneer and among the most trusted newsmen in St. Louis. The deep-voiced Roby delivered news in the style of Walter Cronkite, and seldom lightened up until he delivered his signature line, “That would be all of the news if it weren’t for …” followed by a “kicker” or a lighter story at the end of the newscast. Over the years, Roby interviewed half-a-dozen U.S. presidents and others who shaped the times.

Campbell-Mithun-Esty Advertising

D’Arcy Advertising and Coca-Cola

Rzeppa, Zip

Recent Posts

Lorem ipsum dolor sit amet consectetur. A ultrices eget metus habitasse nunc urna eget. Urna massa in id tristique vitae. Mi tortor nisl diam dui lectus mi facilisis sed.

post

D’Arcy Masius Benton & Bowles

1985- 2002 Armour Dinner Classics (1986); Banquet Fried Chicken (1986); Banquet Hot Bites (1986); Capital One Financial (1999); Chi-Chi’s Mexican Restaurants (1990); ConAgra (1987); Morton...

post

Stemmler Communications, Inc.

post

Lemoine Skinner, Jr., Public Relations Inc.

1968?

...

Subscribe To Receive Our Latest News

Please subscribe to receive emails from the Foundation for important updates to our work and invitations to our exciting events.

Follow Us on Our Socials