Michael Smith worked together with Dave Swaine in their days at D’Arcy Masius Benton & Bowles to create the iconic Budweiser Frogs television commercial, which went on to win a Clio, Cannes Silver Lion and many other national awards. Adweek called it one of the “most iconic alcohol campaigns in advertising history.” After turning out more award-winning stuff for M&M Mars and Southwestern Bell at DMB&B, they teamed up again at Arnold Worldwide. Smith left Arnold to become creative director at Osborne Barr and later established smittyco.com
