AD / PR HOF

Michael Roarty – 2007

Serving as vice president of marketing at Anheuser-Busch from 1977-1990, Michael Roarty was highly regarded throughout the nation’s advertising community and was a fixture in St. Louis because of his interest in sports and community involvement. He is also credited with the brewery’s “Know When to Say When” campaign. A-B’s market share went from 22-44% under his guidance, and overall sales more than doubled. Roarty was deeply involved in the brewery’s iconic campaigns, overseeing ad development and positioning of the various beer brands. Michael Roarty retired from Anheuser-Busch in 1994 and was inducted into the AAF Hall of Fame.

Tim Rodgers – 2014

Considered one of the leading advertising strategists in the region, Tim Rodgers had a notable, twenty-year career at DMB&B, after which he co-founded Rodgers Townsend with Tom Townsend in 1996, leading the company into becoming one of the most successful, award-winning agencies in the Midwest. In addition to winning every major international creative award, the agency was recognized as an Ernst & Young Entrepreneur of the Year, and was presented the Mayor’s “Spirit of St. Louis Award” for their ongoing commitment to providing pro bono advertising and marketing assistance to worthwhile charitable and community organizations. The agency was also regularly listed among St. Louis’ “Best Places to Work.” cited for its egalitarian culture. In 2006, the company was acquired by Omnicom.

Del Schwinke – 2012

Del Schwinke had an extensive career as an advertising executive with the St. Louis Globe-Democrat and the St. Louis Post-Dispatch for 22 years, finding the creative means to generate revenue for the newspapers until he left in 2000.

He then went to work for Geile-Leon Marketing Communications, and also served as an adjunct Professor at Washington University, where he enjoyed teaching the next generation of advertising and marketing executives. Del was very active in many local professional organizations throughout his career and was also a major supporter of our foundation.

Steve Bunyard – 2015

Steve Bunyard joined Gardner Advertising in 1973, working in media on various Ralston and Anheuser-Busch brands over four years.  In 1977, he was named VP/Media at Kenrick Advertising, leaving 2 1/2 years later to form the Clayton Webster Corporation, a startup national radio syndication entity that would later evolve into the Olympia Networks.

Over the next 24 years, St. Louis-based CWC/Olympia created and syndicated 18 national radio programs to over 1600 radio stations each week.

Then in 1989, what would later become Pacific Broadcasting was formed by Bunyard to acquire middle market “turnaround” radio station across the country. Through 2014, 13 radio stations were bought and later sold various major broadcast groups.

Paul Siemer – 2012

Paul Siemer, an excellent newspaper writer and reporter, carried those traits with him in 1982 when he moved to Fleishman-Hillard

Although he had many clients, Siemer is best known for leading the Anheuser-Busch account team at F-H for more than a dozen years, which helped shape the brewery’s tremendous reputation in 1980s and 1990s.

During his tenure, Siemer oversaw A-B’s media communications for consumer marketing, its sports marketing group, Busch Entertainment, Container Recovery Corporation, and other Anheuser-Busch divisions.

He also was a major contributor to the agency’s national expansion and its entry into Western Europe.

Dave Senay – 2015

Dave Senay joined FleishmanHillard’s St. Louis headquarters staff in 1984 as an account executive.  In the 32 years that followed, he quickly rose through the corporate ranks, serving as a group leader; as general manager of the St. Louis office; as regional president for the Central U.S., for Canada, and for Europe, the Middle East and Africa.  He became president and CEO of the firm in July, 2006, the third in its 70-year history, a position he held until he stepped down and became special counsel to the firm in 2016. In 2011 Dave was inducted into the PRNews Hall of Fame. He also served two terms as Chairman of The PR Council, and was named “PR Professional of the Year” in 2014 by PRWeek — the same year it named FleishmanHillard “Global Agency of the Year.”