Charles Claggett, Jr. – 2008
Charlie Claggett, Jr., was managing director/chief creative officer of D’Arcy St. Louis from 1994 to 1999. He was most noted for coining the slogan “This Bud’s for you” in 1979, which continued to carry Budweiser’s ad campaigns for several decades, and for leading the creative team that conceived the Budweiser frogs. Charlie received more than 80 national and international creative awards, including Cannes, Clio, US TV Commercials Festival and London Art Directors, to name a few. During Claggett’s time as chief creative officer, D’Arcy St. Louis garnered more industry creative awards than at any other time.