An around-the-clock schedule for KMOX is announced by Merle S. Jones, general manager of the station. Heretofore, KMOX has been on the air from 5:00 a.m. to 1:30 a.m. daily, with 24-hour service on special occasions only.
Under the new schedule, which began October 16, the period from midnight to 5:00 a.m. will feature a variety program to be known as the “Victory Patrol” with Guy Runnion serving as master of ceremonies.
The program itself will include news reports during the last five minutes of each hour; occasional interviews; special CBS transcriptions; western and hilly-billy music; dance recordings and martial airs played by well-known bands. Special War Bond promotions will also be included.
With this new schedule, KMOX becomes the first St. Louis station to operate regularly every minute of the day.
(Originally published in the St. Louis Advertising Club Weekly 11/2/1942).