KMOX, The Voice of St. Louis, Inc.
Members of: Columbia Broadcasting System and National Association of Broadcasters
One of the recognized leading broadcasting stations in the United States from the standpoint of power, programs, dependability, coverage and established good will, broadcast for the first time on Christmas Eve, 1925, and represents the vision and the cooperative effort of an imposing group of civic and industrial interests in the Middle west.
In order that transmission of the Voice of St. Louis might approach the maximum of efficiency without, however, effecting a monopoly of the air, in this vicinity, the giant 5,000 watt station is situated 14 miles from the heart of St. Louis.
The broadcasting is accomplished through remote control through studios located in the heart of the downtown district.
KMOX attracts letters in just about any number, letters reflecting a degree of loyalty and gratitude which is constantly a surprise to our unit holders.
The Station itself averages well over one thousand pieces of unsolicited mail per week, with a distribution as follows:
Central States 50%
Metropolitan Area 28%
East Coast 10%
Southern States 6%
West Coast 3%
Canadian Prov. 2%
Rocky Mt. Reg. 1%
The underwriters of KMOX receive their mail direct, bringing the total station mail up to easily 10,000 per week.
The underwriters of the Voice of St. Louis, fortunately, realized from the inception of the station, that their returns from radio would be dependent upon what they put into it. In usefulness, in friendliness, and in sincerity.
This attitude has resulted in a consistent policy of giving to the public the type of entertainment when, where and how they want it, carrying the best of music to thousands in cities, as well as in remote communities and creating real personality so that thousands feel that they know us intimately.
KMOX, because of station popularity and public service, has use of a clear wave channel, meaning more thorough coverage for the advertiser, as the only other stations using the same frequency at any time are of limited range and are located close to the Atlantic and Pacific seaboards.
The Voice of St. Louis claims a circulation and territory served of within 150 miles of St. Louis, in which area there are –
1,000,000 homes
4,818,654 people
1,180,000 radio listeners
381,810 telephones
738,400 passenger automobiles
$22,257,500,000.00 purchasing power
KMOX, “The Voice of St. Louis,” is underwritten as a Civic Enterprise by the following St. Louis business houses: Funston-Fouke Fur Company; St. Louis Globe-Democrat; Hamilton-Brown Shoe Company; International Heating Company; Kilgen Organ Company; Mayfair Hotel; St. Louis Merchants Exchange; Pevely Dairy Company; Pierce Petroleum Corporation; St. Louis Radio Trades Association; Skouras Bros. Enterprises; St. Louis Southwestern Railway; Stark Brothers Nurseries and Orchards, Co.; F.C. Taylor Fur Company; Wagner Electric Corporation.
(Beginning November 11, 1928, KMOX will greet you regularly, without interruption in its service, about five points lower on your dial. The new order by the Federal Radio Commission assigns 1090 kilocycles, or 275.1 meters exclusively to KMOX, with the same 5000 watts power.)