News from Our Archives

KXOK Announces “Radio Park”

Radio Station KXOK has purchased a 2 1/2 acre tract in midtown St. Louis as the new site of its studios and offices. To be known as “Radio Park,” the location fronts on the east side of Kingshighway Memorial Boulevard facing Sherman Park, and extends from Warwick Avenue on the north to Aldine Place on the south.

A two-story brick, concrete and steel office building on the property which contains over ten thousand square feet of floor space is being completely remodeled to provide new and larger quarters for the KXOK studios and offices.

The plans provide for engineering, program and continuity departments, studios, control rooms, news room, music library and business office on the first floor, and sales, traffic and executive offices on the second floor.

(Originally published in the Ad Club Weekly 8/8/1955). 

By it-registrationsstlmediahistory, ago

KSTL to Sign On

Completion of the staff of KSTL, new 1,000 watt station on 690kc in St. Louis, Mo., was announced this week by General Manager Frank E. Pellegrin. The station expects to take the air June 1.

Studios and offices of KSTL are in the American Hotel, 7th Street at Market, St. Louis. The transmitter and tower are at 999 South 6th Street, East St. Louis, Ill. Raytheon transmitting and studio equipment and a 352 foot Wincharged tower are in use.

Program policy calls for KSTL to be “the good music station for St. Louis,” Pellegrin said. Pointing out that the station will carry no hillbilly or “hot jive” programs, he added that “at the other extreme we will not be too high-brow or long-hair. We intend, however, to program the station chiefly with good ‘middle-of-the-road’ music, with accent on melody rather than novelty.”


The station will also feature a “less yakity yak” policy, he said. “We will not have any disc jockeys as such. Our announcers will introduce the programs and musical numbers with a minimum of chatter.”

A series of “salute” broadcasts from other stations throughout the country and from national, state and local dignitaries is planned for the opening day’s ceremonies.

(Originally published in the St. Louis Advertising Club Weekly 5/31/1948).

By it-registrationsstlmediahistory, ago

KGLD History

​Call letters were changed to KGLD in 1984 just prior to an ownership change in which the station was bought by Robinson Broadcasting. An oldies format was put in place. In 1991, owners Chase Broadcasting pulled the plug on oldies and instituted an all sports format, the market’s first. Call letters were changed late that year to KASP.

By it-registrationsstlmediahistory, ago

Live Teen Show Broadcast by KSHE 95

Live Teen Show Broadcast By KSHE/95

Top bands are featured each night. You’ll hear sounds from such popular groups as Jerry Jay and the Sheratons, the Acid Sette, Herman Grimes and the Spectors with the Mo Jo Men, Walter Scott and the Guise, the Good Feelin’, the Poets, the Belaerphon Expedition, the Aardvarks, and too many more to mention. Castaway management told Teen Sceen that some new big groups from out of town will be featured in the future.

And where is KSHE 95? Why, it’s on the FM dial. In fact, KSHE is the first radio station to play hard rock music. It has become known as all request radio, 24 hours a day. Many of the area high schools listen to KSHE during their lunch periods, among them Webster Groves, Parkway, and Vianney in Kirkwood.

The new tempo at KSHE cannot be pinpointed. Jockeys move. Therefore the KSHE disc jockeys will be moving time segments regularly so listeners can catch the djs of KSHE during the time that they normally listen. Guest appearances are coming up too.

To sum it all up, look for big things to happen to St. Louis radio during the first part of 1968. Lots of surprises and prizes from the new top station, KSHE, the official voice of Teen Sceen are in store for you.

(Originally published in Teen Sceen 1/68).

By it-registrationsstlmediahistory, ago

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