St. Louis Cardinals’ Radio History

For generations radio listeners have twisted their dials with renewed fervor in April when baseball season begins. It St. Louis for over a half-century, those dials were tuned to KMOX, but the Cardinals’ play-by-play has been heard on other stations here too.

St. Louis baseball was actually first heard on the radio in 1926 when the Cardinals were in the World Series. It was the club’s first appearance in the post-season classic, and play-by-play man Graham MacNamee’s voice was heard on a primitive network hookup originating at WEAF in New York and picked up in St. Louis on KSD. (A published report lists Lester Arthur Benson as the originator of baseball broadcasts in St. Louis, but there is no documentation to back this up.)

The next year Cardinals’ owner Sam Breadon granted permission for the team’s home games to be broadcast on the radio, and according to Curt Smith in the book “Voices of the Game,” Garnett Marks was the first local announcer to broadcast the Cardinals. The station was KMOX. It’s notable that Marks didn’t use his name during that first full season, instead calling himself “Rhino Bill” at the behest of his sponsor, Rhino Tire Stores. Midway through the season, his sponsor changed and so did his name, to Otto Buick.

KMOX didn’t have a monopoly on the broadcasts, but the station’s managing director, Thomas Patrick Convey, took credit for being the pioneer of local baseball broadcasts. The Globe-Democrat published an article in 1949 crediting Convey with originating “the first baseball broadcast from inside Sportsmen’s Park.”

The reality, in Convey’s own words in a letter written in May of 1929, was, “In March, 1926, as managing director of KMOX…I secured permission to install facilities in the press box…For two weeks in April, 1926, I sat in the press box and gave the scores, runs, hits and errors over the air. During the third and fourth weeks another employee of KMOX gave the score.

“…This broadcast was discontinued as the officials figured it was costing too much money.”

Over the years, announcers and stations changed:

1926 KMOX Thomas Patrick, Garnett Marks (partial season)
1927 KMOX Garnett Marks (Rhino Bill, Otto Buick)
  KFVE Thomas Patrick
  WIL William Elsworth
1928 KMOX Garnett Marks
  KWK Thomas Patrick
  WIL William Elsworth
1929 KMOX France Laux
  KWK Thomas Patrick
1930 KMOX France Laux
  KWK Thomas Patrick
  WIL L. A. Eddie Benson
1931 KMOX France Laux
  KWK Thomas Patrick
  WIL L. A. Eddie Benson
1932 KMOX France Laux
  KWK Thomas Patrick, Johnny Harrington
1933 KMOX France Laux
  KWK Johnny Harrington, Thomas Patrick, Bob Thomas
1934 KMOX France Laux
  KWK Bob Thomas, Ray Schmidt
1935 KMOX France Laux
  KWK Johnny Harrington, Bob Thomas
  WIL Neil Norman
1936 KMOX France Laux
  KWK Johnny O’Hara, Ray Schmidt
1937 KMOX France Laux, Jim Alt
  KWK Johnny O’Hara, Ray Schmidt, Allan Anthony, Tom Dailey
1938 KMOX France Laux, Ray Alt
  KWK Allan Anthony, Johnny O’Hara
1939 KMOX France Laux, Cy Casper
  KWK Johnny O’Hara, Jim Bottomley
1940 KMOX France Laux
  KWK Johnny O’Hara, Johnny Neblett
  KXOK Alex Buchan, Ray Schmidt, Gabby Street
1941 KWK Johnny O’Hara, Johnny Neblett, Dizzy Dean
  KXOK France Laux
1942 KWK Dizzy Dean, Johnny O’Hara
  KXOK France Laux
1943 KWK Dizzy Dean, Johnny O’Hara
  KXOK France Laux, Ron Rawson
1944 WEW(Day)/WTMV(Night) Dizzy Dean, Johnny O’Hara
1945 WIL Harry Caray, Gabby Street
  WEW(Day)/WTMV(Night) France Laux, Johnny O’Hara
1946 WIL Dizzy Dean, Johnny O’Hara
  WEW/WTMV Harry Caray, Gabby Street
1947 WEW/WTMV Harry Caray, Gabby Street
  WIL Dizzy Dean, Johnny O’Hara

 

Following the 1947 season, Breadon announced the creation of a six-station radio network for the next year, meaning outlying stations would be carrying the same broadcasts heard in St. Louis, sponsored by Griesedieck Brothers’ Brewery.

1948 WEW, WEW-FM/WTMV/KXOK-FM Harry Caray, Gabby Street
1949 WIL, WIL-FM Harry Caray, Gabby Street
1950 WIL Harry Caray, Gabby Street, Stretch Miller
1951 WIL Harry Caray, Gus Mancuso
1952 WIL Harry Caray, Gus Mancuso, Stretch Miller
1954 KXOK Harry Caray, Jack Buck
1955 KMOX Harry Caray, Jack Buck, Joe Garagiola
1960 KMOX Harry Caray, Joe Garagiola
1961 KMOX Harry Caray, Jack Buck, Joe Garagiola
1963 KMOX Harry Caray, Jack Buck, Jerry Gross
1968 KMOX Harry Caray, Jack Buck
1970 KMOX Jack Buck, Jim Woods
1971 KMOX Jack Buck, Jim Woods
1972 KMOX Jack Buck, Mike Shannon, Jim Walden
1973 KMOX Jack Buck, Mike Shannon, Harry Walker
1974 KMOX Jack Buck, Mike Shannon, Bob Starr
1975 KMOX Jack Buck, Mike Shannon
1976 KMOX Jack Buck, Mike Shannon, Bob Starr
1980 KMOX Jack Buck, Mike Shannon, Dan Kelly
1984 KMOX Jack Buck, Mike Shannon, Red Rush
1985 KMOX Jack Buck, Mike Shannon
1992 KMOX Jack Buck, Mike Shannon, Joe Buck
1993 KMOX Jack Buck, Mike Shannon
1994 KMOX Jack Buck, Mike Shannon, Joe Buck
1995 KMOX Jack Buck, Mike Shannon, Joe Buck, Bob Carpenter
1996 KMOX Jack Buck, Mike Shannon, Joe Buck
2001 KMOX Jack Buck, Mike Shannon, Joe Buck, Dan McLaughlin
2002 KMOX Mike Shannon, Joel Meyers
2003 KMOX Mike Shannon, Wayne Hagin
2006 KTRS Mike Shannon, John Rooney
2011 KMOX Mike Shannon, John Rooney
2013 KMOX Mike Shannon, John Rooney, Mike Claiborne, Rick Horton, Al Hrabosky
2016 KMOX Mike Shannon, John Rooney, Mike Claiborne, Rick Horton
2022 KMOX John Rooney, Mike Claiborne, Rick Horton

 

(Reprinted with permission of the St. Louis Journalism Review. Originally published April, 05. Original article updated 2022)

Round and Round With the First TTOs

​Back in the days of radio’s infancy, every station used live musicians on the air. Technology changed all that, but the average listener isn’t aware of what happened during the transition. Here in St. Louis, all the stations had to make some changes in hiring, thanks to a man named Petrillo.

James Caesar Petrillo was elected president in 1922 of the American Musicians’ Union and then became president of the American Federation of Musicians in 1940. Within months of this second election, the nation went to war, but that didn’t stop him

Elmer Schwartzbeck (3rd from left) was a drummer in the Statler Orchestra on KSD's first broadcast in 1922. He later worked as a TTO at the station for many years.

Elmer Schwartzbeck (3rd from left) was a
drummer in the Statler Orchestra on KSD’s
first broadcast in 1922. He later worked as
a TTO at the station for many years.

His battle with broadcasters had begun in the mid-1920s. In an effort to discourage the frequent use of records by radio stations (a practice that meant no money for the musicians who recorded them), Petrillo pressured the stations to hire in-house musical groups. He later took a challenge to court saying the playing of recorded music on the radio violated copyrights, but that was thrown out by judge Learned Hand in 1940.

Cost cutting became a way of life for everyone during the war, and radio stations cut back on the use of their live musicians, occasionally bringing in amateur groups to perform. Petrillo put pressure on the stations and a new national contract was negotiated requiring the stations to keep a minimum number of hired musicians and pay the professional musicians even when amateurs were used.

This practice caught the eye of the federal government, and the F.C.C. passed the Lea Act, making it illegal “to threaten or compel a broadcaster to employ more persons than it needed…and pay for services not performed.” But as the war wound down, stations began introducing disc jockeys into their program mix, and that meant there was less need for musicians.

Here in St. Louis, a couple well-known singer/musicians made the transition with ease. Skeets Yaney and Roy Queen both got their own disc jockey shows. But most of the radio musicians were relative unknowns, especially those who didn’t sing. Petrillo had already laid the groundwork for their futures by pressuring stations to hire their former musicians to handle the technical end of record playing, making them platter spinners.

Charles Novak and John Piskulic, musicians turned TTOs, in the KSD record library.

Charles Novak and John Piskulic, musicians

turned TTOs, in the KSD record library.

For many years, union radio stations had separate staffers, usually former studio musicians, who did nothing but set records on turntables, put the needle on the record, cue the record to the proper musical starting point, and activate the turntable when the announcer signaled.

As disc jockeys flourished, stations began to tout not only their personalities but also the depth of their record libraries. An article in the June 16, 1949 issue of the Globe-Democrat described KWK’s record library as “one of the most complete in the nation,” containing “11,000 single records and 700 albums.” Five people worked in the station’s music library, previewing every new record received to check “for any lyrics that might be offensive to listeners.” And since recording tape was not widely used at that time, commercials were also recorded on acetate discs. These were also filed and maintained by the record library staff.

The lower expense of a disc jockey playing records soon meant there was no need for live musicians on station payrolls, but a few stayed in various jobs at St. Louis stations well into the 1970s.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 3/05)

A Technical Look At KMOX

By Meryl Friedel

KMOX transmitter 1933
KMOX transmitter 1933

If you’re statistically minded, here are a few numbers to keep you busy:

—To cool the 35,000 watt tubes that are used in the 50,000 watt KMOX transmitter, distilled water is circulated around the anodes (an anode is the plate of the tube) at the rate of 108,000 gallons each broadcast day, which makes 90 gallons a minute.

—To dissipate the heat absorbed by the water, it flows through mammoth radiators, through which four large fans force 18,000,000 cubic feet of cool air each broadcast day and that means 15,000 cubic feet per minute.

—The anode of each tube carries 17,000 volts.

—Each 35,000 watt tube costs $480 and a 50,000 watt radio station has to have eight of them. —1200 feet of messenger cable, of which 600 feet is in horizontal suspension, supports a 279 foot antenna between two 300 foot towers. One end of the messenger cable hangs free and is coupled to a 2700 pound block of concrete which acts as a counter balance to the combined stress exerted by the 279 foot vertical portion of the antenna and the 1200 foot messenger cable. The concrete block also takes care of the contraction and expansion and is a safety factor during all kinds of extreme variations of weather.

(This seems to have turned into a description of the physical mechanics of a radio station transmitter. As clearly as this simple layman can get it, the above towers, antenna, etcetera, are what actually send out sound on our prescribed airwaves.) But to get back to the statistics:

—342 miles of special telephone wires are used to broadcast KMOX programs that originate outside of the studios.

KMOX Meramec transmitter building 1931
KMOX Meramec transmitter building 1931

—5,068,000 watts of electrical energy are consumed each broadcast day by the KMOX 50,000 watt transmitter. That energy, if used to light a 60 watt bulb, the size generally used in homes, would light more than 91,088 such bulbs for an hour. Which gives you an idea of the electrical energy necessary for a radio station which is as powerful as is allowed in the country.

Not being a statistician, these figures have made us dizzy. Hope you have fun with them. Graham L. Tevis, KMOX Chief Engineer, is responsible for these facts, so you may be sure they’re both true and authoritative. Hope this has also answered some of your questions about what makes the wheels go ‘around in this thing called “radio.”

And if you’re still interested in statistics, why not try to figure out what you could do in your home if you had all this light, water, money and so on, to use? We’d like you to tell us what you figured out, if you do.

(Originally published in Radio & Entertainment 09/23/33.)

Russ Walker, WIL Announcer Finds Hobby In Poetry

By Catherine Snodgrass

This is certainly a funny old world – you can think you know “all about a person,” and then suddenly you discover that he or she possesses a hidden talent which you never even dreamed of.

Russ Walker
Russ Walker

Now take Russ Walker, for instance. He’s been on WIL for a long time. We knew Russ had gone to college – had a flare for dramatics – been salesman, announcer, continuity writer, and what have you. We even knew his favorite melody, type of feminine beauty, and that he preferred grey suits and blue ties. Well, in fact, we thought we had that “six foot, two” young “he” man thoroughly catalogued.

Then one day a friend of mine remarked that she had read a poem by a Mr. Russell Walker of WIL. I immediately rushed for the station and accused Russ of holding out valuable information.

At first Russ denied the accusation then blushing like a bad little boy, very modestly owned up that he had endeavored to write a few verses, but that he didn’t know how to write good poetry.

Upon insistence he finally fished out of the bottom drawer of his desk a little brown leather book in which was stored some of his typed verses. Naturally, I borrowed that book, much to Russ’ disquietude.

The verses and poems are a credit to the young author, they reveal a love of the beauties of nature.

(Originally published in Radio & Entertainment 10/28/1933.)

WIL Will Scoop ’em Now With ‘Newscasts’

A broadcast service that will keep the public informed of all the latest local news has been resumed by WIL after three years intermission.

Two prominent newspapermen are identified with the new “air newspaper.” They are Bill Bradley, former managing editor with the Times, stationed at police headquarters, and Clem Hurd, son of Carlos Hurd, who is county reporter.

With complete coverage of important local news, WIL is now able to broadcast important events direct from the scene over the mobile transmitter. Even prior to the use of the mobile transmitter on the broadcasts three years ago, prominent scoops were brought to the public hours ahead of the newspapers.

(Originally published in Radio & Entertainment 11/18/1933.)

Voice of St. Louis to be Heard from New Studio Soon

The new $250,000 studios of Radio Station KMOX, the Voice of St. Louis, which are now being constructed in the New Mart Building, are rapidly nearing completion. When finished these studios will be the most modern in the country and will be equipped with every new device that will afford better mechanical operation as well as the latest in studio construction and acoustical treatment. The construction of these new studios was made necessary thru (sic) the increased number of programs originated by KMOX, it is reported, and to afford studio facilities comparable to the new 50,000 watt transmitter completed last year at a cost of approximately $450,000.

The increased facilities will enable KMOX to originate many chain features of national importance for the Columbia Chain of which it is a member because of its central location and tremendous power. The equipment and studios have been so arranged and so constructed that it will be possible for KMOX to broadcast a local program, send another program to Eastern cities and at the same time send still another to the Pacific coast. The layout has been designed and constructed so that with the advent of television it will not be necessary to alter the studios or the mechanical control arrangements.

 KMOX Mart Building Master Control
KMOX Mart Building Master Control

Five Separate Studios

The facilities which occupy two floors of the Mart Building will be the finest of any radio station in the country. There are five large studios, four of which extend two floors in height. Studio “A” which is the largest is 42 feet long and 22 feet wide and directly faces an auditorium which seats over 600 people.

The studio has been designed and constructed so that it will be used for the television productions of the future. Studio “C” is also enormous in size, being 41 feet long by 25 feet wide. This studio is of sufficient size to permit broadcast of the largest of symphony orchestras. The other three studios are approximately 28 x 25 feet, all facing a long corridor that extends from the entrance the complete length of the five studios. The studio fronts are large plate glass windows, permitting the guests of the station to watch the radio performers in action. The corridor will be elaborately furnished for the comfort of visitors.

A unique construction feature of the studios is its special acoustical treatment. The walls are nine inches thick with over four inches of a new scientific sound proofing material in the center. Over all this is a layer of special material which completely prevents tone distortion and unwanted sound reflection. The floors are also treated in a like manner. Underneath the top flooring is a thick layer of special padding which deadens sounds and prevents vibrations of the building from being transferred into the studios. The ceilings are similarly treated, with the exception that there is a space of nine inches between the ceiling of the building and ceilings of the studios which is filled with a special limestone preparation for acoustical perfection.

KMOX Mart Building Reception
KMOX Mart Building Reception

Finest Electrical Equipment

The third floor arrangement is similar to the second. There will be a large reception room which extends the full length of the five studios. From this reception corridor one may look down into the studios and watch the artists broadcasting. This corridor will also be furnished with lounges, chairs and other home-like furniture for the use of guests. On the third floor will be a large audition room where programs which are being rehearsed may be heard. This room will also be used so that clients of the station may hear programs which they are considering using for advertising purposes. This audition room will be used, too, for business conferences and meetings of the executives of the “Voice of St. Louis.”

The electrical equipment will be the finest of any studio in the country. Each of the studios has its own individual control room which is octagonal in shape, covered with glass and raised two feet above the studio floor level to afford a better view to the radio engineer who is operating the mechanical end of the broadcast. Each of the control rooms is equipped so that in an emergency it can be used as the master control.

The business offices of KMOX will be located on the third floor. They are large and spacious and equipped with a speaking system that will enable the hearing of any program which is being broadcast or rehearsed in any of the studios.

(Originally published in Radio and Entertainment 10/3/1931.)

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