A Flack’s View of KXLW

KXLW GM Guy Runnion

KXLW GM Guy Runnion

 

Early fans of radio marveled at its ability to create a theater of the mind in which listeners were able to “see” the things they were hearing on the radio. The performers and sound effects people prided themselves in their ability to create this vision of unreality. As the medium matured, at least one St. Louis station used the same concept in a promotional brochure.

When KXLW signed on January 2, 1947, general manager Guy Runnion had visions of his little 1,000 watt daytime station becoming a major player in the market. He’d been a newsman on KMOX in the early ‘40s, and now he and his wife Gladys had controlling interest in their own station.

KXLW PD Blaine Cornwell
KXLW PD Blaine Cornwell

Their 28-page brochure, “Going Forward With Radio, as presented by KXLW,” promoted the image of KXLW as “your Neighborly Golden Circle Station.” It was distributed 10 months after the station’s sign-on. The brochure, representing the best work of public relations director Edgar Mothershead, showed a station filled with men and women in an exciting environment. But if you read between the lines, you see some cracks in the façade.

There’s the story of Director of Programs Blaine Cornwell. He’s shown interviewing visiting musical artists, hosting two daily disc jockey shows and hosting a morning quiz program, lots of responsibility for one man. General manager Runnion appears in photos interviewing a guest on the air, which wasn’t a common function for many station managers in those days. One of the station’s sales people, Pat Kendall, is identified as “one of the few women possessing a degree in architectural engineering,” a somewhat dubious honor for a radio time salesperson.

KXLW DJ Spider Burks

KXLW DJ Spider Burks

Spider Burks, St. Louis’ legendary jazz disc jockey, has his name spelled two different ways under two different photos, and does Reid Brooks, the station’s news announcer. One photo of Blaine Cornwell posing with a music group is printed backwards, resulting in the station call letters on the mike flag showing up backwards.

There’s a picture of a man dressed in the full regalia of an Indian chief, standing in front of a microphone with a tom-tom. The cut line reads, “Little Beaver, editor of the ‘Outdoor Magazine of the Air’, presents news and comments of interest to the sportsmen.” One can only imagine how this program must have sounded on the air.
The brochure contains two photos showing the crowded, bustling news rooms of the Associated Press in New York City, which, of course, did nothing more than provide the station with wire copy.

The biggest mystery is the “Golden Circle” referenced throughout the booklet. KXLW is called the “Golden Circle Station” and there are other notes giving the impression that a specific geographical area is the “Golden Circle,” but there is never a definition provided. The brochure’s crimson back cover has a gold circle in the middle around the words, “KXLW Serves the Golden Circle.”

In short, it must have seemed like an excellent promotional idea, but the reality portrayed in “Going Forward with Radio” probably didn’t venture far from the truth. KXLW, at its inception, was doomed to be nothing more than a second-tier St. Louis radio station.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 10/05).

An Inside Look At KWK’s Golden Days

In 1946, GIs who served on both war fronts were being assimilated back into society, and they were spending money freely, priming the nation’s economic pumps. Radio was in the final years of its golden age, and here in St. Louis, many well established broadcasters were enjoying an economic boom of sorts.

KWK, owned by the heirs of long-time owner Thomas Patrick Convey, had its studios on the ninth floor of the Chase Hotel on North Kingshighway. In 1937 the station became part of the Mutual Radio Network, which was formed when Chicago’s WGN decided to loosely affiliate with several other stations to provide an attractive national sales package to advertisers.

While Mutual never gained the status of the other radio networks, they nonetheless provided some programming to affiliates, and one of those shows originated from St. Louis. The rest of the broadcast day for those stations was filled by local programs.

A study of production reports written by Thad Shore of KWK provides some insight into the problems encountered in those days as stations produced daily, live shows. On March 26, 1946, Shore expressed his dissatisfaction with the 7:00 a.m. “Rich Hayes” show: “Am recommending to continuity department that [a] more interesting ‘build-up’ be incorporated in opening over theme.” That day in the local “Shady Valley” show: “Joe Randall was a bit under the weather and did not come up to his usual standards.”

Thad Shore was obviously a senior staffer in that he was given production responsibility for many of the station’s programs, sometimes spanning a 12 hour period in one day. On March 26 he was generous with his comments: “The commercial delivery on this show is improving as Billy Knight avoids straining his voice and cracking in shouting the commercials.”

Nowadays, disc jockeys take their amenities for granted, but in the year following the war, things were different. On April 3, Shore began work at 7:30 in the morning and finished at 10 that night. His notes from two of the shows indicate it might not have been a pleasant day: “The general spirit and life we usually have was lacking. This I attribute to the closeness and heat of the studio… the entire company is to be commended for their efforts and cooperation in spite of the adverse temperature and humidity of the studio.”

And talent often had to be handled: “A passable show but Jackie [Hill] was not in as good form as usual. He arrived precisely at rehearsal time, ten minutes before the show, and apparently had not settled himself after hurrying to make it.”

As for the assumption that things in a large market like St. Louis were somehow better than in smaller stations: “The engineer informs me that the microphone which went bad [during the show] had apparently been bumped or knocked over the night before. Preliminary tests had indicated that the microphone was working but it did not prove to be of broadcast quality when we went on the air. We were able to shift to a working microphone in time to preserve the commercial quality of the show.”

And there were days when a staffer wasn’t happy with his assignment. In some cases the staff member was correct: “Announcer Bruce Hayward desired to substitute third person pronouns in copy that he thought appeared to lend personal endorsement in the first person.”

Again on April 22, the weather caused problems: “With outside temperature in the 80s the cast found it a bit hard to keep on their toes in the heat of Studio A.”

In the following days, it appears nerves were a bit on edge. Shore wrote that the “Coon Creek” hillbilly music show suffered from “a pointless script that was not funny… Too much copy was spent on setting the locale of the situation and not enough on comedy development. This, I believe, stems from the tendency to burlesque situation and character rather than use the situation as the basis for pointed comedy, satire, wit, or frustration comedy.”

By May of 1946, Mr. Shore knew there was a problem with the Shady Valley show that was fed live on the Mutual Network each morning at 8:15. “We find ourselves using more and more of the material as written. However, while we retain the comedy material we often continue to revise or substitute for the musical introductions. Often we do not use the written material simply because an ad lib sequence has developed of which we take the best advantage. Of course, in this case it’s a matter of time that eliminates the material. We also eliminate gags that reflect adversely on the character of the performers. On the whole we find it an advantage to have the script to follow but take many liberties with it to keep the show alive.”

Things did not get better. On May 14: “Script, which can make this [‘Rich Hayes Plays’] more than just a pop organ recital is lagging again after a short trend toward improvement.” His next show that day, ‘Shady Valley,’ was a bit rough. “Jackie Hill was absent because of illness. His mother called. Texie Hollie missed this broadcast. He called in at 8:05 (The show began at 8:15 a.m.) and reported that his car had broken down on the way from Alton.”

And as the day wore on, Shore’s frustration grew. “[Script] Revisions [from continuity] were not satisfactory so I rewrote the opening and following introductions. These were not gems of creation but improved on the continuity provided. In both this show and in ‘Rich Hayes Plays,’ the writer, Dave Chopin, seems to fail to see the creative possibilities inherent therein.”

July was also a rough month at KWK. On Saturday, July 20: “Regarding the reported noise in the speech portions of ‘Easy Listening’ noted in Mr. Traxler’s report, microphone changes have been made to correct this condition somewhat. The noise is, of course, from the street since this program originates in the announcers’ booth because of tight studio scheduling.” On July 25: “For the second morning, during the program, moving of furniture or floor trucks above the studio was audible.”

Within a couple years, KWK began going a different direction in its programming. A young man named Gil Newsome became one of the market’s most popular radio personalities, and he did it by sitting in a studio and playing records for St. Louis’ younger generation.

Listen to Shady Valley Gang on KWK, in 1945

(Reprinted with permission of the St. Louis Journalism Review. Originally published 02/01)

Following in Father’s Footsteps

In the 1930s, KWK was doing pretty well as a local radio station. Under the guidance of founder Thomas Patrick Convey, the station had managed to survive against such moneyed competition as Pulitzer’s KSD and CBS’ KMOX. But his leadership came to an abrupt end on May 18, 1934, when he died a short seven years after putting the station on the air. The leadership task was then assumed by his son, who was known by his air name, “Robert Thomas” Convey. He was 21.

Bob was no stranger to radio. He’d been heard on the air since he was 15, performing, announcing and occasionally singing as part of his father’s effort to keep personnel costs to a minimum. He apparently moved easily into the management role.

After World War II, Bob Convey saw the need to expand and sought a site that would provide more space than the station had in the Chase Hotel. Two big money investors were brought on board: Arnold Stifel, a former partner in Stifel, Nicolaus, and Anthony Buford, the general attorney at Anheuser-Busch. Announcement was made of the acquisition, for $100,000, of the former Mississippi Valley Trust Company Building at Fourth and Pine downtown. The actual move was delayed because of a post-war supply shortage, and for unexplained reasons, KWK stayed in the Chase Hotel. But Convey was still able to expand because of the failure on another local FM station.

When the St. Louis Globe-Democrat’s station, KWGD, went under, Convey entered into an agreement with the paper to take over the state-of-the-art studio facility at 12th and Cole. The move took place in late April, 1949, and KWK-AM and FM were simulcasting from the studios May 9, about four weeks after KWGD went dark. The Globe-Democrat was given minority interest in the stations. Listeners on that first morning heard disc jockey Ed Wilson greeting the station’s 75 staffers as they entered the building.

Convey made a big splash with advertisers when he threw a big dedication party June 16 of that year. Commerce Magazine reported the station “entertained 1,000 clients, local agency people, businessmen, and local and state dignitaries at a cocktail party commemorating the formal opening of the new KWK offices and studios.” Two weeks later the station was opened for guided tours for the general public.

The next year Bob Convey continued a tradition by bringing his son to KWK and giving him a job. Robert T. Convey, Jr., was 13 years old. He remembers, “During that summer I primarily delivered the mail, including ‘off-air’ deliveries to Ed Wilson in his studio. Ed would often hold me through a commercial so I was trapped when he went back on the air. And, he frequently used these opportunities to give me a hard time – ‘Well, well, little Bobbie, the son of the boss. Isn’t that uniform cute?’ and ‘Do you have a girlfriend?’

“When I returned the following summer, I was given the additional duty of escorting tours of the public through the building…When we got to Ed Wilson’s studio, I found that many people didn’t think Ed should pick on me, and they thought I should stand up to him. As I made my rounds through the building, I began to realize that many of the secretaries felt the same way, so I decided to act. When Ed sent me out to buy his favorite cigar, I loaded it with a novelty exploding device. As luck would have it, it went off on the air.”

There were also vivid memories of the facility: “Its two big studios were actually suspended by cables to dampen the rumble of nearby underground trains and other noise such as traffic and thunder that might compromise the quality of the superior FM signal. The facility was designed with a central control room with four studios around it – two larger ones for audience participation shows and two smaller ones used by Ed Wilson, Gil Newsome and the news department.” They were also air-conditioned.

Robert Thomas Convey, Jr., ran into a legal problem when his father died in 1970, and it could be traced back to his dad’s early radio days. “Early in his career, my father used the stage name of ‘Robert Thomas.’ His given name was Thomas Robert Convey, Eventually he was using the stage name everywhere (Robert Thomas Convey on driver’s license, contracts, etc.), even though he had never changed it legally. When I was born in 1937, I was given that name with a ‘Jr.’ after it, and it was not until my father’s death in 1970 that I learned I had been a junior under false pretenses!”

(Reprinted with permission of the St. Louis Journalism Review. Originally published 10/2002)

Mrs. Thomas Patrick Helps Build KWK’s Popularity

Although KWK with Thomas Patrick Convey at its helm was started with the proverbial shoestring, the credit does not belong solely to him.

Correlative to his ceaseless efforts to bring the little station out of troubled waters into being one of the finest of the city are those of Mrs. Convey who has been at the station ever since the first six months of its existence.

With its beginning back in 1927, KWK occupied but one small room on the top of the Hotel Chase with Thomas Patrick as the chief and sole announcer. Because he was working too hard and because the two had always been accustomed to sharing the same interests, Mrs. Convey volunteered to lend her musical training and capabilities to the cause. Like most men, he demurred at her working but she won out and came down there as program director, assistant announcer and performer all in one.

Mrs. Convey, whose home is in Chicago, is a graduate of the Chicago Conservatory of Music, and it is with this musical background as well as with the years of experience that she is able to choose and direct the program of the station. She is known to the audience as Peggy Austin.

When the station was first started, Mr. Convey came to work at 6 o’clock in the morning – announcing and directing programs. Mrs. Convey was the accompanist – part time announcer and kept things running smoothly. During the baseball season, Thomas Patrick would announce until time to go to the game, then Mrs. Convey played records announcing them as they went on until he got to the ballpark. Until he returned from the park she would keep the ball rolling in the same manner.

“Mr. Convey and I have always worked together on things and exchanged our ideas,” she said. “There are many things about the programs and the artists for which he has to depend on me and of course I know very little about the mechanics of the station. So we are dependent upon each other.

“Radio grows more and more interesting and so I could not leave off my work as program director if I wanted to, for to me it is the most absorbing interest that I have ever known. It is constantly changing and ever new.”

Radio and Entertainment Magazine May 28, 1932 (unsigned)

The “Soul of the City” Was Short-Lived

For a short period of time KWK reared back and became the “Soul of the City.” The idea was great, but the deck was stacked against its success.

The station had been forced off the air by the Federal Communications Commission in 1966, following a fraudulent contest. An interim owner, Karin Broadcasting, ran the station for awhile, programming middle-of-the-road music. In 1969, the F.C.C. decided the ownership question, and broadcast veterans Bernie Hayes (Music Director and Operations Manager) and Albert “Scoop Sanders” Gay (program director) were brought in to program the station under the new ownership – Hayes from KATZ where he had been hired a year earlier, and Sanders from KXLW. They assembled a superb staff and the station introduced the new format the first week of August.

It had not been an easy road to that sign on. Eight groups had competed for the permanent license. After a protracted legal battle, a compromise was reached giving Victory Broadcasting 75 percent ownership and Archway Broadcasting 25 percent. Clifton Gates was the lead man for Victory. Joseph Vatterott headed Archway. The new company was known as Vic-Way Broadcasting.

When the new format hit the air, KWK’s listeners were quick to protest. They didn’t care about the behind-the-scenes ownership machinations. All they cared about was the loss of their format and disc jockeys. The employees of Karin Broadcasting also rebelled. They protested to the F.C.C. that Karin was still the station’s rightful owner.

The resultant chaos brought huge financial losses (about $1,000 per day), and the new owners were unprepared to cover them On August 15, listeners heard an announcement that the station was shutting down for a few weeks so facilities could be built for a studio and transmitter. Ten days later, the station was back on the air. Previous employees of Karin Broadcasting had been fired. A couple of those former employees stormed the station’s studios on a mid-September night. The resultant lawsuit seeking a restraining order alleged two Karin people attempted forcibly to remove Vic-Way workers from the studio.

By the end of 1969, things were looking up for Vic-Way. The Ford Foundation announced it was loaning the company $500,000, to be matched by loans from local banks. This, Gates said, would provide the capital to build needed facilities. KWK also announced it was providing free ad time to Negro businesses. Meanwhile, staffers Al Waples, Don St. John, Bill Bailey and Al “Scoop Sanders” Gay set out to win over the market’s teen audience.

The first surveys following the format change found KWK sweeping past its competition, KATZ and KXLW, grabbing a huge segment of the Black audience and many white listeners as well. New names appeared on the station’s roster, including Jim Gates, Tom Joyner, Bill Moore, Jake Jordon, Sonny Joe White, Tony “Slinky Slim” Stitum, Donn Johnson, and Mark Gordon. Black recording artists like James Brown, the Temptations, Stevie Wonder and Billy Eckstein stopped by the station for interviews when they were in the area. But in spite of all the programming success, the combined ownership setup was not working.

The bed of roses came to an end in May of 1972 when the station’s disc jockeys and newsman walked off the job. They said they were protesting several moves by a new management team, including the removal of Bernie Hayes from his operations manager position. After the strike, Hayes and Sanders were hired at KTVI-TV. Then came a lawsuit from the radio station’s landlord over $18,000 back rent. In December of 1973, KWK was declared bankrupt in federal proceedings.

(Reprinted with permission of the St. Louis Journalism Review. Originally published 09/2007)

Age-Old Tale: Management vs. Employee (and Others Too)

Since the earliest days of the radio business there have been conflicts between management and talent. In St. Louis, one of those conflicts led to an appearance in police court.

The year was 1929 and the police court appearance took place October 2, just a couple weeks before the stock market crashed. The economy wasn’t on anyone’s mind, but one employee of radio station KWK was not happy with the amount of money he was being paid.

Olin Gibson was making $50 per week to serve as an announcer and pianist at the station. And like virtually everyone who’s ever been a radio announcer, Gibson took a side job to supplement his income. As the police later reported, Gibson was playing piano for patrons of Coffee Dan’s Barn, a nightclub at the corner of DeBaliviere and Pershing at 2:00 a.m. when a patron ordered him to stop playing. The patron was his boss – the owner of KWK – Thomas Patrick Convey.

This posed a bit of a problem for Olin Gibson, because he was making almost twice as much money at the nightclub as he was making at KWK. When Convey told him to choose between the radio job and the nightclub, Gibson quickly decided he’d rather continue playing the piano at The Barn and turned his attention once again to the keyboard.

Witnesses told police that Convey then began razzing a patron of the establishment, Joe Reichmann, who was a musician and announcer on rival station KMOX. Even in the late hour, others in the club were reportedly offended by Convey’s behavior and “objectionable language.” Many people complained to the club manager and at 4:15 Convey was presented with his hat and coat and escorted to the exit by three members of the establishment’s management, while the piano music played by his former employee provided an ironic soundtrack.

When Police Court No. 1 convened the following day, Judge Harry P. Rosecan seemed ready for what was about to transpire. Lester Newman, business manager of The Barn, and Convey had charged each other with disturbing the peace.

Gibson, the piano player, was called to the stand. “Thomas Patrick made me so mad interrupting my piece I wanted to kick hell out of him,” he testified.

When Convey was sworn in, he gave his full name, Thomas Patrick Convey, to which the judge added, “Now broadcasting.”

Convey told the court he’d gone to The Barn with the sole purpose of forcing the piano player to make a choice, because Gibson couldn’t work at two jobs and do both well. He also admitted to tossing a few verbal jabs at Reichmann, which he described as “kidding back and forth,” but he claimed the language used was not offensive.

While still under oath, the radio station owner was asked if he’d been drinking prior to his visit to The Barn.

“Well, I wouldn’t consider it drinking,” he testified. “I had a bad cold and was taking spiritus frumenti prescribed by my doctor. I think it was in a pint bottle, but I don’t know because I’m not used to carrying bottles.”

Judge Rosecan dismissed all charges against both men and told the courtroom, “This will be broadcast as a draw.”

(Reprinted with permission of the St. Louis Journalism Review. Originally published 09/08)

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