Sid Savan – 2016
Sid Savan made a name for himself by spawning memorable ads, starting his career at Clayton Davis & Associates in the 1950s. By 1958, he had opened his own agency, and in 1972, it became The Savan Company. Over the years, he partnered with many other ad men, but the Savan creative approach always came through. His success with the Community Federal Savings and Loan account led to business with S&Ls all over the country, and his local radio ads earned him several Marconi Awards. Savan also invested a lot of his time and energy in his teaching at UMSL, grooming the next generation of ad people. He retired in 1988 after working in the local ad business for over 30 years.