One of the first large broadcasting stations to be established in the west was KSD of the St. Louis Post-Dispatch, which went on the air June 26, 1922, (sic) and since that time has built up and maintained an unusually high reputation among listeners in all sections of the United States.
The chief announcer and director of programs is Miss V.A.L. Jones, who has a wide circle of friends among the radio fans and artists.
The log of this station covering the first three years of operation furnish (sic) statistics that show the wonderful educational and entertainment possibilities of radio as a means of universal communication.
For instance, during the three years, a total of 1,434 programs were given with a total of 1,383 individuals taking part in these programs.
Of these programs, 771 were given at the Post-Dispatch studio, while 641 were broadcasted from outside of the studio and twenty-two were from out-of-town.
From an historical standpoint, the outstanding broadcasting event of the first year was the address of the late President Harding at the St. Louis Coliseum, June 21, 1923, which was the first time that the voice of a President of the United States was sent out by radio (not confirmed – ed.), thus making KSD a pioneer in this field.
Since that time many important political addresses have been broadcasted by KSD, as well as the proceedings last year of both the Republican and Democratic National Conventions.
As an indication of the comprehensive service being rendered by these large broadcasting stations, it is interesting to note that during the 3 years operation of KSD, the radio public have been able to enjoy entertainment from 370 pianists, 310 vocalists, 5 cellists, 41 readers, 422 speakers, 101 violinists, 71 children and 54 miscellaneous, also 30 bands, 39 choirs and choral clubs, 60 orchestras, 23 instrumental and vocal quartettes and 3 trios.
Surely, with such a splendid record the St. Louis Post-Dispatch deserves hearty commendation for public-spirited service in its community as well as being an active factor in the growth and development of the radio industry.
(Originally published in Mid-West Radio Magazine 11/1925).